CNBC, a business and financial news network, is joining the World Media Group (WMG). With international headquarters in the U.S., Europe, and Asia, World Media Group says CNBC brings global reach and an influential audience of senior business leaders to the WMG community.
World Media Group says this partnership reinforces its commitment to championing trusted international journalism and demonstrating the value of advertising within premium news environments to global marketers.
CNBC's membership comes at a time when advertisers are increasingly seeking environments where their messages reach engaged, affluent decision-makers alongside trusted editorial content, added World Media Group. Reaching half a billion people every month across all platforms, CNBC provides 24-hour global business coverage, from the opening of Asian markets through to the Closing Bell on Wall Street.
"CNBC reflects everything the World Media Group stands for: trusted, high-quality journalism that commands the attention of influential audiences," said World Media Group CEO, Jamie Credland. "Their global footprint and multi-platform presence makes them a valuable addition to the WMG. We're excited to work together in demonstrating the commercial power of premium news environments."
Anna Foot, senior vice president of advertising sales at CNBC International said: “CNBC delivers business and financial news in a way that recognizes markets are interconnected across countries and time zones. Joining the World Media Group connects us with international publishers who share a commitment to trusted reporting and its role in the global advertising ecosystem, and we look forward to sharing insights with industry peers.”
CNBC's coverage is essential viewing for senior business leaders worldwide, World Media Group continued. Beyond its global television network, CNBC maintains a strong digital presence. CNBC.com features extensive video content, real-time market analysis and analytical financial tools across mobile, tablet and desktop platforms and CNBC’s two direct to consumer products, CNBC Pro and CNBC+ unlock industry-leading expert research and analysis, investing tools and premium content.
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