Metro will offer exclusive SCIPMYLO news, interviews and ticket competitions to readers across all platforms including online, tablet, mobile and print. Metro will also host a branded, experiential marketing zone on the site throughout the festival.
Metro and SCIPMYLO Festival 2012 will give Londoners and visitors the opportunity to experience East London in all its glory and celebrate the very best in music, theatre, comedy and food, on the doorstep of the Olympic park, say the organisers. SCIPMYLO Festival promises to be the most diverse entertainment festival experience in Europe, drawing inspiration from the spirit of the international community descending on London this summer to highlight the same positive spirit that is reflected in the multicultural residency and lifestyle of the East End.
Kenny Campbell, Editor of Metro, said: “Our partnership with SCIPMYLO is a fantastic fit for Metro in more ways than one. It reflects our editorial ethos by providing event visitors with tasters of the best music, theatre, comedy and art against the backdrop of one of the most exciting times in London. We will be making sure that our readers live and breathe the excitement of the event throughout the Games period.”
Linda Grant, Managing Director at Metro, said: “Working with the team at SCIPMYLO puts our London-based consumers at the heart of our coverage of the Olympics and surrounding events. Not only will the event have fantastic appeal for our readers, but it will provide Metro with a strong, focussed presence at what we believe will be one of the most exciting events taking place in London this summer. The partnership also has great potential to extend our already well developed commercial proposition into the experiential space.”
Louisa Moger, Marketing Director at SCIPMYLO, said “We’re thrilled to be working with Metro across all their platforms to bring SCIPMYLO Festival news to Londoners first. SCIPMYLO Festival 2012 has been developed for Londoners, by Londoners, and everyone can come along as entrance to the festival park is free.”
SCIPMYLO Festival 2012 will bring together a diverse mix of established and emerging artists from the worlds of music, theatre, comedy and circus, family friendly interactive sports experiences, international pavilion, as well as food and drink concessions and competitive corporate hospitality offerings.
Tickets for main stage concerts (priced £25-£35) and comedy shows (priced £8-£25) will be available through Ticketmaster.
