The full list of accredited Members is: 24/7 Real Media UK, ad pepper media UK, AD2ONE UK, Adconion UK Ltd., Addvantage Media, AOL (UK) Limited, BannerConnect UK, Clickbrokers, AudienceLinx Ltd., Crimson Tangerine Ltd., Digitize New Media Ltd – Adsure Network, DotFox Networks Ltd., Eyeconomy Performance Network, Glam Media Limited, Jemm Media Ltd., Microsoft Media Network (UK), Specific Media UK, TD Campaigns Premium Network, Tribal Fusion UK, Unanimis Consulting Ltd., ValueClick Media UK, Vibrant Media UK, WeLoveNetwork, Yahoo! DR UK & Ireland, Ybrant Digital UK Ltd.
This latest round of audits has also led to one Member, Media Initiatives Group, being suspended from membership for failing to submit to audit.
The certificates issued yesterday represent the last to be released under the auspices of IASH. Since the creation of IASH in 2006 the online advertising ecosystem has evolved and a new Digital Trading Standards Group (DTSG) has been formed to ensure the opportunity to demonstrate best practice is extended to all players operating within the digital trading space. The new group encompasses the wider online advertising trading eco-system including Agency Trading Desks (ATD’s), Demand Side Platforms (DSP’s), Ad Exchanges, Supply Side Platforms (SSP’s) and other real time operators. Over the past six months IASH members have been working closely with ABC and IAB to engage with the wider industry (along with JICWEBS, UK agencies, ISBA and the IPA) to ensure that best practice and compliance auditing keeps pace with the needs of this dynamic sector. Over the next few months, IASH Members will make the transition from IASH to DTSG compliance. Signatories to the DTSG Principles will be committed to continuing the work of IASH in terms of brand safety and delivering trust in the marketplace.
Richard Foan, Group Executive Director, Communication & Innovation, ABC, said: “IASH members continue to set the standard for safe ad placement. The IASH model has shown that an industry agreed code of conduct, underpinned by independent verification, can bring trust and transparency to the market and allow it to grow to its full potential.”
Guy Phillipson said: 'The IASH Certificate is a world-leading accreditation which has provided trust and reassurance for over five years. Now, with the advent of ad exchanges and content verification technology, the Digital Trading Standards Group is setting standards to protect brand advertisers in the new environment. This is an important development for the ever-changing online media industry and one that the IAB welcomes.'
