With Atex Advertising, Jin Wan Bao has streamlined the operational workflow by eliminating manual processes involved with tracking duplicate bookings and consolidating data for advertising reports, says Atex.
As Atex’s Advertising system manages more of the advertising workflow, Jin Wan Bao has reallocated employees to concentrate on more demanding tasks that require greater attention. As a result, the company has decreased the amount of lost revenue by minimising mistakes in its billing and production process.
“We are very pleased with the installation of our Atex Advertising system, which has significantly simplified the workflow in our advertising department,” said Zheng Wei, Project Manager for Jin Wan Bao. “Now with the new computerised system, many manual tasks have been cut and proofreading, which is done by the system, can now easily detect errors made in the manuscripts.”
Atex Advertising also improved Jin Wan Bao’s customer service operation by providing a single view of all customer information related to activity history, contract terms, relationships with multiple agencies and reports. Because the information updates in real time and is easier to access, customer service employees have greater confidence when working with advertising clients.
“Atex’s Advertising system has proved its versatility to work in different environments,” said Jerome Laredo, CEO, Atex Asia. “This is the first time Atex has installed an advertising system in a Chinese environment and both the Atex and Jin Wan Bao teams worked together to make this go-live a success. I am very pleased to learn that the new computerised system is working productively and Jin Wan Bao management is seeing improvements in the workflow process.”
About Atex
Atex says: “Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.”
