According to YUDU, Easi-App, designed especially for Apple Newsstand, provides an affordable entry-point app solution for magazine publishers. The quick, simple and cost-effective solution is ideal for independent publishers who previously decided to wait before publishing their magazines on the Apple iPad. With the installed base of over 50 million iPads and the clear evidence that Newsstand has been a major success in boosting downloads, the economic arguments are now overwhelming.
Charges involve a low app price paid quarterly and a block page rate. YUDU Media estimates that the cost for an average 72 page magazine (published twelve times a year) will be approx. £350 per issue. It is envisaged that costs can be quickly recouped by a single sponsor, advertising revenue or as few as 140 magazine subscriptions.
Easi-App allow magazine publishers the freedom to monetise their editions as they wish and keep all the revenue they generate. There are no hidden charges and all cost are known upfront.
For further information, watch the Easi-App video here.
Richard Stephenson (pictured), CEO of YUDU Media, says: “iPad publishing has proved extremely lucrative for both publishers and advertisers. However, for independent niche magazines the cost of building an app has been prohibitive or involved revenue share of some description. Our Easi-App solution does away with this and allows smaller publishers to offer their title on the iPad yet also keep the revenue – for just £350 per issue.”
At Publishing Expo 2012, YUDU Media will also be showcasing its Archiving Solution (allowing publishers to find value in historical content) as well as its Premier Publishing Solution (which lets publishers offer their titles across Apple, Windows and Android devices using a single upload solution).
About YUDU Media
YUDU says: “YUDU is an award-winning publishing support service provider, enabling professional publishers, brand owners, marketers and retailers to publish interactive, rich media content to the Web, mobile and tablet. The YUDU cloud publishing platform allows content providers to publish magazines, catalogues, brochures and books in multiple digital formats. With offices in London, Lancashire and Boston, MA, YUDU offers advanced professional publishing with Yudu.com.”
