Web analytics
FEATURE

Web analytics

Gone are the days when the number of hits was the be all and end all of web analytics. Publishers are now equally interested in who their visitors are, what they do on their site, how long they do it for, and how often they visit. Andrea Kirkby looks

By Andrea Kirkby  |  01/03/2005

Crisis? What crisis?
FEATURE

Crisis? What crisis?

Our news supply chain is the best in the world, but it is, according to News International’s Ian Jackson, under threat from a combination of vested interest and under investment. The status quo needs to be challenged and changed though not necessaril

By Ian Jackson  |  01/03/2005

Mission, Strategy, Action!
FEATURE

Mission, Strategy, Action!

Few regional publishers do planning well, although those that do tend to be more successful than those that don’t. Too often, planning is tokenist, done with little enthusiasm and is likely to produce a lack lustre document fit only to gather dust –

By Russell Borthwick  |  01/03/2005

Building sale in the regional press – a new role for circulation management?
FEATURE

Building sale in the regional press – a new role for circulation management?

If the regional paid-for dailies are to reverse their long term sales declines then circulation management will need a new mandate. Expertise in logistics will need to be augmented with relationship management skills. Some in the industry are already

By Tony Coad  |  01/03/2005

When is a free market not a free market?
FEATURE

When is a free market not a free market?

The wholesale sector, upon which publishers rely so heavily, has changed out of all recognition. Consolidation has meant that 87% of the market is now controlled by just three companies. David Owen questions whether this is good for publishers and su

By David Owen  |  01/03/2005

How ebooks can make money!
FEATURE

How ebooks can make money!

Everyone’s talking about ebooks. Most believe they’re here to stay but many in publishing are still uncertain about the precise business model. VNU’s Mark Judd outlines some of the commercial opportunities.

By Mark Judd  |  01/01/2005

Free newspaper distribution – the case for kids
FEATURE

Free newspaper distribution – the case for kids

Children are cheap but unreliable; adults are reliable but expensive. Your free newspaper requires efficient distribution but margins are tight. TSCL’s Colin Peter maintains that, if managed properly, using kids can be both cost effective and efficie

By Colin Peter  |  01/01/2005

Regional press - playing to the audience
FEATURE

Regional press - playing to the audience

The Manchester Evening News (like many other regional dailies) has experienced steadily declining circulations over the past six years. Yet deputy managing director Mark Rix is upbeat about the future. He is one of a growing number of regional publis

By Mark Rix  |  01/01/2005

E-magazines: lessons learned
FEATURE

E-magazines: lessons learned

Karlene Lukovitz reviews the recent Digital Magazine Forum held in New York.

By Karlene Lukovitz  |  01/01/2005

Evening newspapers can increase their circulations!
FEATURE

Evening newspapers can increase their circulations!

Margaret Snowdon looks at the key factors which are driving circulation. She highlights two evening titles achieving encouraging newspaper sales performances because they know exactly who their readers are, and could be, and provide them with what th

By Margaret Snowdon  |  01/01/2005

Home delivery – does it matter anymore?
FEATURE

Home delivery – does it matter anymore?

At a time when big retailers are embracing home grocery delivery, why is home news delivery in such a mess? Is it a coincidence that the fall in newspaper circulations has coincided with the decline of HND. Daily Mail circulation director Neil Jagger

By Neil Jagger  |  01/01/2005

Getting the web to work for publishers
FEATURE

Getting the web to work for publishers

More and more companies are discovering that the web can have a significant impact on the way they and their competitors do business. Simon Elgar, group marketing director of Reed Business Information, examines what this means for magazine publishers

By Simon Elgar  |  01/11/2004

Measuring up to expectation?
FEATURE

Measuring up to expectation?

In today’s multi-media world, where our readers receive content across an ever growing number of platforms, are we measuring the right things? Russell Borthwick urges the regional newspaper sector to invest more time and resource into the quest for a

By Russell Borthwick  |  01/11/2004

AOP conference 2004
FEATURE

AOP conference 2004

On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the pres

By James Evelegh  |  01/11/2004

Cross media
FEATURE

Cross media

On 9 September the Business Circulation Management Association (BCMA) held its inaugural event at the Westbury Mayfair Hotel in London. The theme was cross media activity. A number of prominent industry figures spoke about their experiences utilising

By James Evelegh  |  01/11/2004

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