You might be forgiven for taking the view that charging for content was a bit of a non-starter nowadays, what with so much being given away for free. But, says Michael Upshall, many sites are showing that, with a little imagination and lateral thinki
Probably every publisher does it – email marketing that is – though few could claim to do it well. The rise of the spam filter, and publishers’ continuing inability to properly integrate and manage their data sources is resulting in diminishing effec
Love them or loathe them, trade shows are an inescapable part of any industry landscape. Naturally, visitors, vendors and organisers all approach these events from different angles and with different expectations. David Owen gives us his views on wha
On the face of it, the outlook for newspapers is little different now to what it was three or four years ago. Circulations were declining then, and they still declining now. Yet the mood in the industry is different. Wild eyed panic has been replaced
MEN Media Group has been at the forefront of multi platform publishing for some time now. Mark Rix explains why the core strategy of convergence has been vigorously pursued throughout the organisation.
The first sight of an all singing, all dancing digital edition is a truly memorable experience. The pages turn, you can zoom in and out, place your electronic bookmarks, play audio clips and look at video, all from what is unmistakably a magazine. Fu
Each year, the Newspaper Society’s Circulation, Editorial & Promotions Awards recognises the most innovative and successful promotional campaigns from across the regional press. Austen Dack has trawled through this year’s entries and here highlights
While there has been much talk about the Daily Telegraph’s shiny new newsroom, less well publicised has been the progress made by many regional papers down the integrated path. Andrea Kirkby talks to some leading lights in the regional press about th
With newspaper circulations generally heading in the wrong direction, the onus is on marketing teams to help stem, and if possible reverse, the tide. Most newspapers invest heavily in reader promotions, and it is increasingly difficult to create inno
With so many pundits talking the newspaper industry down, it is refreshing to find someone prepared to fight its corner. Gavin O’Reilly acknowledges some structural problems with the UK market, yet sees a bright future for the printed newspaper. Ray
AOP research into the digital lives of UK consumers shows that new patterns of consumption continue to develop, as users access content in new and evolving ways, presenting publishers with new opportunities. Ron Nussey summarises the key findings.
Most publishers now make some money from the web, some of the time. Some make lots all of the time. But the challenge for both groups is to find new ways of monetising their online presence, because, says Ian Jindal, the current business model is uns
The marketer’s lexicon has expanded dramatically in this online age. Terms and phrases unheard of even five years ago, are now commonplace in our marketing departments. One such ‘new’ term is ‘landing page’. Don Nicholas explains its significance and
Across the web, the big search engines rule supreme, seemingly sweeping all before them. Yet there is one corner of the internet, where the volume driven models of Google & co are having trouble servicing effectively, and that is B2B. Highly targeted
When Old Ben, the newstrade’s very own charity, was founded, Queen Victoria had been on the throne for just two years! The charity’s name has changed a number of times since then and the challenges today are very different. Alex van Straubenzee, its
9820 articles - Page 645/655