The funding will help support the growth of international product sales and deployment within the organisation.
Lineup delivers collaborative advertising booking, management, analytics and CRM tools specifically for multi-channel media companies. The London-based company has achieved revenue growth of 267 per cent over the last year.
Lineup’s software has been created and implemented by a team that boasts a variety of international advertising backgrounds, representative of the print, digital and broadcast channels that are now supported. Lineup’s products, including AdPoint and AdMount, are web-based, which means they can be hosted, cloud-based, or locally installed. Its products are utilised by more than 2,000 users, across 26 countries at 96 of the world’s leading publishers.
Michael Mendoza, CEO of Lineup, comments: “The NVM team really understands how we want to grow the business. Their investment will help Lineup advance the growth of its products into new media advertising markets; delivering to even more customers, whilst maintaining our exceptional customer support.”
James Arrowsmith, Director, NVM, comments: “Lineup is an exciting business with an entrepreneurial management team. They anticipated the new media landscape and continue to develop products to meet the needs of an ever evolving market. NVM is therefore delighted to have been given the opportunity to support management’s growth strategy.”
About Lineup
Lineup says: “Lineup systems is an innovation led company, specialising in the development of advertising media solutions and services.
Lineup Systems’ products are installed across 26 countries in 19 languages, and support more than 2000 advertising users and 96 of the world’s leading publishers in achieving their goals. Over 300 print and online titles rely on Lineup solutions for their advertising, planning, editorial, pre-press and content management needs.
Lineup Systems’ team is drawn from a variety of international advertising backgrounds, representative of the print, digital and broadcast channels the company supports; ensuring industry expertise is the cornerstone of the business.”
