The opportunities of irregular readership
FEATURE

The opportunities of irregular readership

Irregular readers form a large and growing proportion of the circulation of our regionals. Developing a coherent strategy for them requires positive thinking, an effort to understand their needs and an acceptance that they are here to stay. Chris Bra

By Chris Branford  |  01/09/2005

Taking advantage
FEATURE

Taking advantage

Traditionally, the relationship between circulation managers and readers could best be described as ‘at arm’s length.’ However, with the explosion of the internet and the, surely irreversible, arrival of multi-media platforms, circulation managers ar

By Tony Coad  |  01/09/2005

Indian summer
FEATURE

Indian summer

For many UK newspapers, the words ‘circulation’ and ‘growth’ are too infrequently juxtaposed. Not so in India where newspaper sales are thriving and the media in general booming. Foreign publishers are aware of the potential and are investing heavily

By Dennis Jared  |  01/07/2005

What’s the meaning of life, best practice, delivery et al?
FEATURE

What’s the meaning of life, best practice, delivery et al?

When you hear the word “delivery”, do you think of vans or mission statements? Russell Borthwick thinks that responsibility for delivery stretches deep into the organisation. Here he looks at how some publishers are changing their approach to improve

By Russell Borthwick  |  01/07/2005

Increasing circulation in your virtual marketplace
FEATURE

Increasing circulation in your virtual marketplace

To maximise sales from your website you must establish its presence within your products’ virtual marketplace - the community of websites frequented by your potential customers. For this you need a strategy, a budget and specialist knowledge, explain

By Mark Nunney  |  01/07/2005

Bringing it all together
FEATURE

Bringing it all together

Perhaps slow out of the blocks, the regional press has been frantically developing its new media offerings. However, too often, in the rush to go online, not enough thought was given to devising strategies to ensure proper synergy between the differe

By Dominic Collard  |  01/07/2005

Circulation futures in an electronic era?
FEATURE

Circulation futures in an electronic era?

As newspapers evolve into brands – in which the print product is just one of a number of content delivery platforms – are publishers going to set up parallel circulation teams to deal with each? On the evidence so far, the answer is ‘probably’, yet,

By David Owen  |  01/07/2005

Building the customer relationship
FEATURE

Building the customer relationship

Newspaper publishers are waking up to the potential of database marketing – and not just for managing subscription programmes. Tony Coad finds that publishers are now using the database to drive everything from editorial content to broadsheet-to-comp

By Tony Coad  |  01/07/2005

Time's wingèd chariot
FEATURE

Time's wingèd chariot

To cope with the breathtaking speed of technology take-up, newspaper publishers need to go back to basics and ask “what is a newspaper anyway?” Those who can answer that question with the words “information provider by whatever means possible” have a

By Richard Withey  |  01/05/2005

2005: Ketts rebellion - the sequel?
FEATURE

2005: Ketts rebellion - the sequel?

Revolting readers are not nice; especially when the cause of their disaffection is the very carefully thought through and expensively researched re-launch you’ve just undertaken. The Norwich Evening News’ Philip Preston takes up the story.

By Philip Preston  |  01/05/2005

Acceleration on the digital edition front: why now?
FEATURE

Acceleration on the digital edition front: why now?

The big question is: when (or will) digital editions go mainstream? When will a critical mass of readers be reached? NewsStand’s Michele Chaboudy sees some encouraging signs.

By Michele Chaboudy  |  01/05/2005

Bills Sell Newspapers – ‘Exclusive’
FEATURE

Bills Sell Newspapers – ‘Exclusive’

With a growing trend towards casual purchase, our interaction with potential purchasers at the point of sale becomes ever more important. If we can grab their attention then the likelihood of sales is increased. Newsbills are, to varying degrees, par

By Roger Winfield  |  01/05/2005

It’s Simple – Segmentation, Innovation, Implementation!
FEATURE

It’s Simple – Segmentation, Innovation, Implementation!

There are three simple steps regional newspapers can take now to achieve sustainable newspaper sales increases, but it needs a change of approach. In our second visit to Norwich this issue, Margaret Snowdon explores these three steps and talks to an

By Margaret Snowdon  |  01/05/2005

Circulation winners
FEATURE

Circulation winners

April 4th 2005 saw one of the key events in the newspaper calendar – the Newspaper Society’s annual circulation, editorial and promotions conference. One of the most interesting presentations was by Jim Chisholm, the World Association of Newspapers’

By James Evelegh  |  01/05/2005

The internet is back (but then, it never went away…)
FEATURE

The internet is back (but then, it never went away…)

There is no point newspaper circulators wringing their hands over declining print audiences and rising online ones. Satisfying the information needs of today’s consumer is paramount, says the FT’s Martin Ashford, and offering platform choice is the k

By Martin Ashford  |  01/05/2005

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