The new site is created with HBi’s PageCreator software, which provides more flexibility in web design. With new share buttons – including Twitter, Facebook and Linked In – the site is designed to be more social media-friendly.
The new black and red logo also appears on other incarnations of the PRWeek brand, including the weekly print magazine. Now all the core Brand Republic Group titles – BrandRepublic.com, Campaign, Marketing, MediaWeek and PR Week – share the same font and colours, reflecting the integrated marcoms offering – both content-wise and commercially – of this group.
Danny Rogers, BR Group’s editor-in-chief said: “We are gradually refreshing all the websites in our group to bring them on to the same CMS. We are also improving their functionality, appearance and shareability. Much credit should go to Rich Sutcliffe and Paula Fox for their work on these projects and to Sara Luker, specifically, for PRWeek’s new site.”
