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Hussain Bayoomi joins Bristol News and Media

Bristol News and Media has appointed Hussain Bayoomi to the new position of media sales director.

Hussain joins the Northcliffe Media owned business from Trinity Mirror's Media Wales centre, based in Cardiff. In addition to many years of newspaper ad sales management experience, Hussain has also developed a multi-media approach including magazines and digital.

At Trinity Mirror he achieved consistent financial results as well as developing a customer-centric team supported by exceptional training and coaching. He was also instrumental in developing a number of highly successful sales initiatives, supporting new product development and multi-channel solutions such as the jobs wales platform. In recognition of his work at Media Wales he also lectured part time at Cardiff University's 'Institute of Leadership and Management'.

Bristol publisher Alan Renwick said: "I am delighted to welcome Hussain to Bristol News and Media. His expertise in developing customer-focused teams is second to none, and he will be a fantastic complement to Jackie Pickering and the rest of the commercial team. We have made some terrific progress in developing our products recently, and under Hussain's leadership we will take the next step forward in unlocking their value for our advertisers."

Hussain said: "I am very excited about joining the team. Bristol is a great market with some of the strongest titles in the UK. I look forward to working with the commercial team and building great relationships with advertisers across the region."

Hussain will join Bristol News and Media in April 2012.