8 Ways to Create a Vibrant website
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8 Ways to Create a Vibrant website

Is your website a little tired? Does your team still treat it as an afterthought, only to be updated during downtime between print production schedules? If so, you shouldn’t be too surprised when your readers struggle to find you, and when having fou

By Sophia Dempsey  |  01/01/2008

An agency wish list
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An agency wish list

When it comes to circulation reporting, traditionally agencies have wanted as much information as possible and newspapers have wanted to reveal ... ahem, slightly less. And, there has been a degree of suspicion on both sides as to the other’s motives

By Lucy Brunning  |  01/01/2008

The T-word
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The T-word

With continuing media fragmentation and the rise of citizen journalism, the issue of trust is ever more pertinent for publishers. Titles which are trusted sources of information and entertainment shine like beacons through the thickening media mist.

By Bob Satchwell  |  01/01/2008

Sporting Chance?
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Sporting Chance?

For its new owners, the Sport brand is both its strongest asset and greatest liability. On the hyper competitive UK newsstand, any brand recognition has got to be a strength, yet years of trade hostility to the title mean that the new team have got t

By Dennis Jared  |  01/01/2008

The rise of the frees
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The rise of the frees

Free publications are not new. Door-to-door papers have been around for ages, as have postal B2B free magazines. Even the distribution model is not new; free mags have long been stuffed into the hands of commuters or left in pick-up bins. What is new

By Ray Snoddy  |  01/01/2008

Social Media
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Social Media

The rise and rise of Facebook et al poses many questions for publishers about how they disseminate content and interact with their users. Will publishers be clear headed enough to rise to the challenge or will they find themselves in a Web 3.0 world

By Andrea Kirkby  |  01/01/2008

Avoiding The Tiger
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Avoiding The Tiger

Some publishers are now putting as much creative energy into their email marketing, as they once did their direct mail. And they are reaping the rewards. Andrew Majewski presents a case study of four email best practices from Boston Common Press, pub

By Andrew Majewski  |  01/11/2007

A new generation of story tipsters
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A new generation of story tipsters

Getting your readership to contribute content is exactly the right thing to do ... in principle. In practice, however, great care needs to be taken if you are to avoid being deluged with drivel. Peter Sands has ten suggestions on how to manage and be

By Peter Sands  |  01/11/2007

To the door
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To the door

Home delivery remains an important element of many newspapers’ circulations, particularly amongst the regionals where the tighter concentration of readers makes it an easier process to manage. Andrea Kirkby looks at where home delivery stands today a

By Andrea Kirkby  |  01/11/2007

Love You
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Love You

Some brands transcend the hurly-burly of everyday commercial life to reach deep into the soul of the consumer. Establishing this powerful emotional connection is the Holy Grail for marketing departments across industry. One sector which is closer to

By Philip Preston  |  01/11/2007

Content, Community, er…
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Content, Community, er…

The advent and rapid adoption of Web 2.0 functionality is ratcheting up the pressure on publishers. Limp, lack-lustre, one dimensional sites no longer cut it (if indeed they ever did), and publishers need to raise their sights to meet the challenges

By Ross Sturley  |  01/11/2007

On the move
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On the move

Mobile is huge. I know, I know, you knew that already. But, as far as the publishing sector is concerned, mobile still represents largely untapped potential. As an industry, we’ve barely dipped our toe in the water. What is stopping us leaping in? Ra

By Rachel Beresford  |  01/11/2007

User knows best
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User knows best

What’s the secret of online success? Sexy bells and whistles or simple clear solutions to customer needs? I think you know the answer. And the best way to get there is to put the customer at the centre of your planning and design processes. If you ca

By Paul Hood  |  01/11/2007

Relaunching Peak Performance
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Relaunching Peak Performance

Is your site a little old hat? A bit one-way in this increasingly two-way world? Well, if so, you’re not alone, but the trick is to do something about it. Start by being fully aware of the opportunities presented by Web 2.0 and then create a wish lis

By Mark Edwards  |  01/11/2007

Tailor Made
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Tailor Made

The ability to track and analyse user behaviour is one of the defining characteristics of the web. In theory, this knowledge allows site owners to tailor their content to each individual user. Patrick Dye looks at what is possible, what is desirable

By Patrick Dye  |  01/09/2007

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