One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.
The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part serie
In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.
On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.
Programmatic trading of advertising is growing rapidly, yet remains little understood. In the first of a three part series, Jo Bowman sets out to explain the concepts and to highlight some of the key trends.
The relationship between publisher, advertiser and agency has changed fundamentally over the past five years. Where once it was essentially transactional, it is now, says The Economist’s Audra Martin, more collaborative and multi-dimensional and that
At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovati
With advertising revenue getting ever-harder to generate, e-commerce could be just the shot in the arm that publishers need, writes Jo Bowman.
One of the most pronounced changes within publishing companies has been the blurring of the boundaries between different departments, most noticeably between editorial and commercial. Immediate Media’s Duncan Tickell explains how tighter integration
With the demand for video content seemingly insatiable, it’s no surprise video is becoming a significant revenue stream for some publishers. Yet, writes Jo Bowman, monetisation strategies are still in their infancy and the pace of change is rapid.
Given that the iPad is only just approaching its third birthday, it comes as no surprise that a lack of data about tablet usage is one of the main inhibitors to commercial growth for publishers. Jo Bowman talks to leading commercial executives about
Andrew Perry-Smith, Managing Director of Linkz, talks about the advancement of technology in publishing and the editorial and advertising opportunities created through its adoption.
Publishers need to ensure that they are not losing sight of the value of their editorial teams in their efforts to monetise content, writes Fiona Salmon.
This week saw the publication of a landmark report entitled ‘Advertising Pays: How Advertising Fuels the UK Economy’. The report was prepared by Deloitte for the Advertising Association and launched at their second annual LEAD summit in London. Marti
Spyro Korsanos, CEO at Mediasyndicator, discusses why publishers and advertisers need to co-operate to manage the hype behind automated advertising technologies and ensure the value of human judgement does not become underestimated.
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