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Standard launches 2nd edition of Be London’s Headline competition
News

Standard launches 2nd edition of Be London’s Headline competition

The Standard has launched the second edition of the Be London’s Headline competition, offering creative teams, planning agencies and brands the opportunity to “paint London with their message”.

24/02/2021

Empire launches first ever half page cover-wrap
News

Empire launches first ever half page cover-wrap

For the first time, Empire magazine will be publishing with a half page cover-wrap to promote Netflix’s new film Mank.

19/02/2021

Saving time: 5 minutes with… Rob van Dorp
Q&A

Saving time: 5 minutes with… Rob van Dorp

Time is a precious commodity and shouldn’t be wasted on mundane and repetitive tasks. We grab five minutes with Rob van Dorp, director of AdFactory-International, to see how publishers can free up time.

By Rob van Dorp  |  18/02/2021

78% of publishers are prioritising ad revenue growth
News

78% of publishers are prioritising ad revenue growth

According to the latest quarterly Digital Publishers Revenue Index from the AOP and Deloitte, 78% of digital publishers view advertising revenue growth as a high strategic priority across the next year.

10/02/2021

Stronger together
FEATURE

Stronger together

The digital advertising market is huge, which is exciting, and the duopoly takes an enormous share of it, which is not. James Evelegh looks at what publishers are doing about it.

By James Evelegh  |  09/02/2021

Magazines are great (again)
FEATURE

Magazines are great (again)

Immediate Media’s revenue strategy proves the sector is once more a great place to be – but only for those who adapt and diversify, writes Meg Carter.

By Meg Carter  |  09/02/2021

In your head
FEATURE

In your head

Podcasting is an incredibly intimate medium that can add an exciting new dimension to your output. But, writes Meg Carter, you need to set realistic expectations and plan properly.

By Meg Carter  |  09/02/2021

Bauer launches Junior Advertising Creative apprenticeship with Ogilvy UK
News

Bauer launches Junior Advertising Creative apprenticeship with Ogilvy UK

Bauer Academy has announced the launch of its new training programme ‘Junior Advertising Creative’, which will be delivered to Ogilvy UK’s apprentices in a programme branded ‘The Pipe’.

08/02/2021

IAB Europe Launches Comprehensive Update to Third-Party Cookie Guide
News

IAB Europe Launches Comprehensive Update to Third-Party Cookie Guide

IAB Europe has released its updated ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the post-third-party cookie advertising ecosystem.

04/02/2021

Meet Janet, John’s new salesperson
FEATURE

Meet Janet, John’s new salesperson

Janet is bright and ambitious and John had high hopes for her. Sadly, though, things didn’t work out…

By James Evelegh  |  28/01/2021

Chris Spalding named CEO of Lineup Systems
News

Chris Spalding named CEO of Lineup Systems

Lineup Systems has announced that its Board of Directors has appointed Chris Spalding as Chief Executive Officer with immediate effect.

27/01/2021

Passendo announces three more strategic hires
News

Passendo announces three more strategic hires

Passendo, an in-email advertising platform, has made three new hires in January spearheading its global business development in 2021.

18/01/2021

GMG announces new chief advertising officer and CEO international
News

GMG announces new chief advertising officer and CEO international

Guardian Media Group yesterday announced the appointment of Claire Blunt as its new chief advertising officer and CEO of international.

15/01/2021

Spread the Word Media announces expansion
News

Spread the Word Media announces expansion

Spread the Word Media, an independent sales and marketing agency, has marked its 5th anniversary with a move to larger offices, a new logo and… branded cupcakes.

12/01/2021

Netflix partners with Bauer to promote Bridgerton
News

Netflix partners with Bauer to promote Bridgerton

Ahead of the release of Bridgerton on Netflix, the streaming service has partnered with Bauer Media and the holiday issues of magazines heat, Closer and Grazia to raise awareness of and entice audiences.

19/12/2020

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