Are you measuring the effectiveness of the ad campaigns you sell? If not, asks Brand Metrics’ Sean Adams, how are you going to improve performance and build more productive relationships with your advertising clients?
Cavai, a conversational advertising cloud, has announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats.
While publishers have a sophisticated approach to managing their audience data, this is often not the case when it comes to managing their affiliate & partner marketing, writes Trackonomics' Hanan Maayan.
Short termism is a perennial problem in ad sales. Someone senior dreams up a new thing to sell and directs their sales team to get straight on the phone to sell, sell, sell. This approach doesn’t always fail, but there is a better way...
Facebook parent Meta announced it will no longer allow advertisers to target people based on "sensitive" topics, in a decision it described as "difficult".
impact.com, a partnership management platform, has announced that HubSpot veteran Kim Walsh has joined the company as Chief Growth Officer.
The Ozone Project has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of quality publisher content on display and video advertising.
The Times and The Sunday Times has launched The Times Earth Ad Fund – a £1million advertising fund for sustainability SMEs and charities.
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn.
Acast, a podcast platform, this week renewed its podcast arrangement with the BBC. The deal means that Acast will continue to monetise BBC podcasts through advertising outside of the UK.
Digital publishing revenues in the UK increased to £137.8m in Q2 2021, according to the latest quarterly Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte.
Tech company Adnami has announced two new hires to join its London team: Alex Barstow as Publisher Sales Director, UK, and Tom Carr as Agency Sales Director.
Azerion, a digital entertainment and media platform, has announced the acquisition of multi-screen, high-impact digital advertising company, Inskin Media.
Brands are seeing a significant boost to their bottom line from investing in news brands, a new study from Newsworks reveals.
Many successful B2B publishers started life as two-person bands: someone to write, someone to sell. But, for success in today’s digital world, new publishers quickly need to add technical skillsets to their armoury or risk being left behind.
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