NEWS
North-West News Group chooses Miles 33’s editorial and advertising system
Miles 33 has announced that the North-West News Group, based in Omagh, has purchased a fully integrated multi-channel publishing solution from Miles 33.
Advertising/commercial
NEWS
The Ozone Project partners with OpenX
The Ozone Project yesterday announced its partnership with OpenX, a leading advertising exchange, as Ozone Audience’s self-service partner.
NEWS
New IPA report reveals crisis in creative effectiveness
“We have arrived in an era where award-winning creativity typically brings little or no effectiveness advantage,” says new report.
NEWS
Condé Nast and Gucci partner for third season of The Performers
Condé Nast and Gucci have announced the third season of “The Performers”, a short film series which debuted in 2017.
NEWS
Jaguar sponsors new Mojo podcast
Bauer Media has launched the Mojo Innovators podcast with Jaguar as its commercial launch partner to promote the relaunched Jaguar XE.
NEWS
Dennis appoints MD of Demand Generation
Dennis Publishing has announced the appointment of John Webb as Managing Director of Demand Generation.
NEWS
Peter Field: “Newsbrands continue to play a significant role.”
In the first published analysis from the UK IPA Databank, Peter Field finds that newsbrands continue to grow in effectiveness and act as an amplifier to other media in multi-media campaigns.
NEWS
The power of positivity: A call for brands to target consumer moods
A new study commissioned by Hearst UK, reveals people in a positive mind-set are 90% more likely than those feeling less positive, to buy a product they have seen advertised.
NEWS
European digital advertising market exceeds €55bn in 2018
Market grows 13.9 percent, which is the fastest growth since 2011, reports IAB Europe.
INTERVIEW
Point of Purchase
Magazines have long influenced fashion sales. Online, with publishers being able to link direct to purchase pages on client sites, the influence is more direct. Meg Carter talks to Justine Southall about Marie Claire’s e-commerce business.
SUPPLIER CASE STUDY - PSC & CROSBY ASSOCIATES
How to sell more ads
With many publishers still making most of their money from advertising, the one thing they all want to know is… how to sell more of it. James Evelegh asks Caroline Ackroyd, what is the secret of running a successful ads sales operation?
COMMENT
Advertising: beware amateurs … and politicians
When it comes to advertising standards, says David Hepworth, you’re more likely to find unscrupulous behaviour from the amateurs.
NEWS
Research: Hard news is good news for advertisers
Study shows that ads which appear around hard news stories elicit more and higher peaks in memory encoding and emotional intensity than ads in soft news stories.
NEWS
TI Media best overall media owner
Agencies have named TI Media as the best overall media owner to work with in the IPA’s Spring Digital Media Owner Survey 2019.
NEWS
Cosmopolitan Influencer Awards returns for 2019
Cosmopolitan has announced the return of the Cosmopolitan Influencer Awards, in partnership with jewellery brand Pandora.
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