News
IAB calls out ‘clickheads’
IAB UK, the trade association for the digital advertising industry, is today celebrating the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.
Advertising/commercial
News
The Economist reveals 5 steps to successful content marketing
The Economist Group last week announced the findings from its latest global content marketing study, ‘Cracking the Content Code’.
News
PCS targets growth with senior appointments
PCS Publishing, the Wolverhampton-based publishing solutions provider, has made a number of appointments to its senior management team.
News
Q4 2018 Bellwether: Marketing budget growth hits zero
A six-year run of continuous overall UK marketing budget growth came to an end in Q4 2018, with a net balance of +0.0% of marketing executives signalling no change in budgets during the fourth quarter.
News
News UK brings together print and digital teams
News UK yesterday announced the first set of changes to its commercial division since it re-launched as The Bridge three years ago.
News
eOne partners with Standard to promote Stan & Ollie
To promote the debut of Stan & Ollie, the story of Laurel and Hardy’s triumphant farewell tour featuring Steve Coogan and John C. Reilly, eOne has launched a multi-platform campaign with Evening Standard.
News
WMG publishes research into content-led marketing
The World Media Group (a strategic alliance of leading media brands) has published a new survey into content-led marketing.
News
Paddy Power runs tactical Mourinho ad in Evening Standard
The surprise news at 10am on Tuesday that Jose Mourinho had been sacked by Manchester United prompted some quick thinking from the Evening Standard and their football partners Paddy Power-Betfair.
News
Newsworks Planning Awards – winners announced
On Thursday, Newsworks announced the winners of its 2018 Planning Awards, chosen by a jury of 20 client and agency judges, led by Alessandra Bellini, Tesco's chief customer officer.
News
Newsquest unveils new LOCALiQ brand
Newsquest, the UK local media group, announced yesterday the launch of a new B2B brand as it accelerates its push into digital marketing services.
FEATURE
The murky world of digital advertising
How important is online marketing? How vital are quality media and brand safety to advertisers? What does it all mean? Tom George guides us through this opaque new world.
SUPPLIER PROFILE
Big Publisher Functionality for Small Publisher Budgets
The challenge for many independent publishers, Perception SaS’s Andy Kirk tells James Evelegh, is that they are trapped in inadequate publishing systems – be it circulation, sales or content management – that limit their ability to compete effectivel
News
The Ozone Project appoints Craig Tuck
The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, today announces the appointment of Craig Tuck as Managing Director for its commercial division, Ozone Audience.
News
UK adspend continues to rise
UK adspend rose 6.4% year-on-year to reach £5.6bn in Q2 2018 – the 20th consecutive quarter of market growth.
News
eBay partners with News UK
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms.
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