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Passendo announces three new board members

Passendo, an in-email ad serving platform, has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg.

Passendo announces three new board members

Frédéric Lachaud is SVP, Finance at global ad-tech company, Criteo. In a career spanning over two decades he worked in Europe and Asia; overseeing global financial and commercial operations teams. Starting out as a strategy consultant, he has held finance executive roles at companies such as Kerry Group and Epson.

Cecilie Sofie Anker Andersen is an experienced digital marketing strategist and Regional Vice President, Nordics, at software company, Sitecore, where she supports CMOs and CDOs in customer experience transformation. She holds a Master of Science degree in Economics and Business Administration - International Marketing & Management, from Copenhagen Business School.

And Christoffer Feilberg, COO/CFO at MovieStarPlanet, has worked with operations in the Nordics, Europe and the US in his 30-year career: First in the engineering industry and then in online marketing, where he was managing director of an online display advertising network and later founder and CEO of a number of successful tech companies in the media space.

Andreas Jürgensen, CEO and co-founder of Passendo, comments: “Our mission is to give publishers access to new incremental revenues, as well as better control over the quality and content of ads being served. We have already partnered with some of the world’s largest media brands, which have since seen phenomenal revenue increases.

“And so, as we build out an increasingly international team, all seeking to deliver phenomenal business outcomes for our clients, these new board members will help us in our mission to revolutionise the digital advertising industry. Each of these talented individuals is a natural leader and will help us drive further innovation and excellence in this fast-moving marketplace.”

Anders Rantzau Rasmussen, Passendo’s co-founder and CCO, adds: “These individuals bring a wealth of talent and experience along with unrivalled determination to succeed. Our growing team is dedicated to realising the full value of in-email advertising. Together, we can’t wait to deliver further opportunities for a range of businesses.”

You can find out more about Passendo in our Publishing Services Directory.


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