News
impact.com appoints Nikolai Lundstrøm Brink
impact.com has hired Nikolai Lundstrøm Brink to lead its efforts in Denmark.
Advertising/commercial
News
Industry backs IAB initiative
The IAB initiative aims to boost transparency in environmental sustainability.
News
2024 WMAs include two new categories
The 2024 World Media Awards have announced they are open for entry, new categories include ‘Small Budget, Great Impact’ and B2B.
News
Preciso announces integrated ad solution
Preciso has launched an AI-driven native advertising solution that aims to help advertisers increase CTR and engagement while driving down CPM.
SUPPLIER CATCH-UP - AIR BUSINESS
Finding new ways to be vital
How vital are you to your customers? If the answer is ‘not very’ or ‘less than before’, then you could be in trouble. That is why, as Air Business’s Adam Sherman tells James Evelegh, it’s important to keep asking the question.
RESEARCH
What does digital publishing look like in 2024?
Richard Reeves, AOP’s managing director, summarises the key takeaways from their latest research project, ‘Digital Publishing: Outlook and Priorities for 2024’.
FEATURE
Context is King
What makes a successful ad campaign? According to Henry Daglish, a judge at the recent Newsworks Awards, a common ingredient of many of the winning entries was an artful combination of message and medium.
REVIEW
AOP CRUNCH: The innovation revolution in publisher product development
The AOP CRUNCH event on 7th March investigated how digital publishers are leaving the cookie-cutter strategies behind and investing in commercial and editorial product innovation. Richard Reeves summarises the key talking points.
News
Independent and Buzzfeed announce partnership
The Independent and Buzzfeed have signed a long-term license and strategic partnership in the UK & Ireland.
FEATURE
Bye bye authenticity, hello honesty
Publishers have been trading on their unique audiences and ‘authentic voice’ to sell content to brands for years, but this lucrative market may be coming to an end. Sachini Imbuldeniya says it’s time for publishers to embrace radical honesty instead.
News
Mail Metro Media launches EDITS
Mail Metro Media has unveiled its new full-service video proposition.
News
Reach announces launch of Studio
Reach has announced the launch of Studio and the combined team of “audiovisual excellence” working across editorial and commercial.
News
Deloitte and AOP release latest DPRI
AOP and Deloitte’s latest Digital Publishers’ Revenue Index shows growth in subscription, audio, and sponsorship revenues for publishers, offset by drop in display advertising.
News
Future releases new research
New research from Future reveals the power of passionate consumers for brands.
News
NMA responds to BBC plans
News Media Association says BBC plans to enter UK advertising marketplace ‘Catastrophic’ for media.
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