News
The Guardian and Channel 4 partner to promote new factual drama
The Guardian will use its full suite of formats including a Guardian-wide advertising takeover to drive audiences to watch Channel 4’s new series, Dirty Business.
Advertising/commercial
News
Dennis The Menace makes his mark on a 50P
Dennis The Menace has broken out of the pages and landed on an official UK collectable 50p.
News
Mail Metro Media extends Impact Fund initiative
The i Paper and New Scientist sustainable advertising funding scheme runs for a second year.
News
IPA welcomes guide for the responsible use of generative AI in advertising
The new best practice guide for the responsible use of generative AI in advertising, developed under the auspices of the Government and Industry-led Online Advertising Taskforce, was published by the Advertising Association earlier this month.
News
British Heart Foundation selects News UK for integrated advertising campaign
BHF through PHD to run ‘Keep Us Beating’ campaign across The Sun, Times Media and News Broadcasting brands.
News
Digital publishers firmly focused on growth as attitudes to AI mature, AOP survey reveals
Subscriptions and video provide biggest revenue opportunities, say publishers, while private marketplaces are set to become more commonplace.
News
FT Strategies release new report
A new FT Strategies report examines how local news can be made financially sustainable.
News
Advertising Association and Times Media launch ‘Advertising Pays: The Success Files’
The initiative will demonstrate advertising’s economic impact and wider contribution to communities and growth across the UK.
News
World Media Group welcomes new member
World Media Group has welcomed CNBC as a member.
Q&A
The pursuit of ad transparency: five minutes with… David Nelson
David Nelson, co-founder and CEO of Limelight Inc., has spent over two decades in digital media. Here, he shares his perspective on how automation, data, and collaboration are reshaping the relationship between publishers, advertisers and technology.
News
Good Food launches SME Awards
Good Food launches new SME Awards celebrating some of the best businesses in the food, drink & health market.
News
William Reed appoints Richard Sexton
William Reed has announced the appointment of Richard Sexton as chief operating officer.
News
Hearst UK appoints Alex Unitt
Hearst UK has announced Alex Unitt as chief commercial officer.
News
IPA releases IPA Effectiveness Databank analysis
According to IPA analysis, trust-building advertising delivers stronger business growth.
News
Magazine publishers launch Atria
Atria is a new premium marketplace that aims to give advertisers easy access to quality audiences and trusted editorial brands.
1807 articles - Page 6/121
<< Back to Key Topics