News
The Guardian reveals shortlist
The Guardian has announced the shortlist for the Guardian Advertising Awards 2024.
Advertising/commercial
News
Brand Metrics partners with Avid Collective
The partnership aims to help Avid’s partners to measure the impact of campaigns and understand brand uplift across the marketing funnel.
ADVERTORIAL
Open auction: 5 minutes with… Daniel Pirchio
Amid ongoing industry scepticism around the open internet, Onetag founder and CEO Daniel Pirchio reveals the hidden value publishers can unlock from curated inventory - while remaining relevant and privacy-safe.
News
Telegraph launches new digital ad format
Telegraph Media Group has partnered with the7stars to launch a new digital ad format with Graff.
News
Mediahub UK cleans up ad delivery
The agency’s work for Pinterest, backed by Lumen lab tests and supported by SeenThis Technology, drove brand uplift whilst minimising carbon emissions.
News
Utiq and Compliant announce partnership
The partnership between Utiq and Compliant aims to set a new standard in data compliance throughout the digital advertising ecosystem.
News
Playground xyz unveils attention framework
Playground xyz has unveiled an attention framework to help brands find their Optimal Attention.
News
esbconnect announces appointments
esbconnect appoints John Ball as sales manager and Jake Ness as client solutions director.
News
Financial Times Group launches FT Ventures
The Financial Times Group has launched FT Ventures, a new corporate venture arm to invest in high-growth innovative companies operating in the global information industry.
FEATURE
6 Tips for Building Stronger Client Relationships
How you manage your clients has a major bearing on whether or not you keep them! Tip # 1, says AdvantageCS’s Dan Heffernan, is ‘Listen’…
FEATURE
5 ways to boost revenue from SMB advertisers in 2024
Making meaningful ad revenues from small and medium-sized businesses can be challenging. Smartico’s Christian Scherbel tell us how it can be done.
FEATURE
Less is More (when it comes to programmatic)
How many ad placements should you put on a page? The more the better, some publishers think. Mark Alker ran some tests on his website and found this not to be the case…
News
Onetag announces five senior hires
Onetag, an AI-powered programmatic curation platform has bolstered its global team as it builds momentum for 2024.
News
Coca-Cola partners with Time Out
Coca-Cola unveils Foodmarks: The campaign debuts with a ‘sold out’ NYC experience that reimagines an iconic Marilyn Monroe moment; with more than 400 other food landmarks to launch around the world in partnership with Time Out.
News
Outernet and Standard announce winner
Outernet London and the Evening Standard have announced VCCP and Wavemaker as winners of their London’s Greatest Advertising Competition.
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