Coca-Cola unveils Foodmarks: The campaign debuts with a ‘sold out’ NYC experience that reimagines an iconic Marilyn Monroe moment; with more than 400 other food landmarks to launch around the world in partnership with Time Out.
Outernet London and the Evening Standard have announced VCCP and Wavemaker as winners of their London’s Greatest Advertising Competition.
Newsquest Media Group has announced its digital marketing agency LOCALiQ UK has been named Europe’s Rising Star of the Year at the Microsoft Partner Awards.
The video certification process gives SeenThis clients the option of having IAS validation of video metrics.
knk Software has announced the appointment of Michael Fox as vice president of operations.
The Financial Times has announced a commercial partnership with the Aston Martin Aramco Formula One Team.
Campaign measurement company Brand Metrics has hired Robby Kraai to develop and scale its CTV product offering.
With the demise of the cookie, the rise of attention, and increasing focus on sustainability, the world of digital advertising is changing fast. The Digital Voice’s Julia Linehan tells us how publishers can make the most of this transitional period.
The Association of Online Publishers survey reveals publishers optimistic for year ahead, with focus on product innovation.
On its 20th anniversary, parkrun has selected Metro as the first official media partner for its UK community participation activities.
Brand Metrics says the partnership provides Paramount ANZ with independent brand lift data and proof of campaign performance.
The Sun has announced the winner of its Creative for Good competition to win a branded content campaign worth £100,000.
Utiq has announced the appointment of Catherine Murray as head of partner services to spearhead publisher and advertiser relations in the UK.
Brand Metrics has recruited ex-Meta data science specialist Gareth Lloyd and three other key hires.
In the UK Oliver Wheatley becomes commercial director, and in the US Kylie Hamilton-Hill is elevated to VP, East Coast.
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