News
News/Media Alliance releases report
News media and magazine audiences are as valuable as ever, according to a new market report from News/Media Alliance.
Advertising/commercial
News
WARC releases new report
Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms.
News
impact.com and Evertune announce partnership
The impact.com and Evertune partnership aims to helps brand influence AI search results.
News
Immediate appoints Jon Restall
Immediate announces Jon Restall as director of trading & clients.
News
Adnami unveils Agentic Curation
Adnami has unveiled its Agentic Curation product, enhancing media buying for the attention era.
News
Limelight Inc.’s annual report charts ad networks’ move from aggregation to curation
White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes.
REVIEW
AOP CRUNCH: Are curated audiences the future of premium publishing?
It feels appropriate that the title for the last AOP CRUNCH of 2025 was a question. Despite curation being second only to AI in this year’s industry discourse, much of how it works, whether it works, and who benefits remains unanswered.
News
Newsworks Awards 2025: winners announced
EssenceMediacom and Tesco took top awards at the Newsworks Awards 2025 last week.
News
Redactive joins forces with Arthritis UK
Redactive has announced a new partnership with Arthritis UK.
News
Hearst UK launches Luxury Hub
Hearst UK will unify its luxury business under a new Luxury Hub.
E-commerce Special
E-commerce Special
Welcome to our first e-commerce special. Having four or five viable revenue streams is the key to achieving long-term profitability, and for many publishers, e-commerce is now one of those streams.
E-commerce Special
Our e-commerce strategy: Big Issue
In mission-driven e-commerce, the story behind the product is as important as the product itself, says Nashitha Suren, group consumer revenues marketing director.
E-commerce Special
Our e-commerce strategy: Immediate Media
Inject personality into e-commerce content by showing audiences the individual recommending the products, and why they’re qualified to do so, says Beth Crane, director of commercial growth.
E-commerce Special
Checkout
A good checkout feels effortless. It has a clean layout, minimal steps, clear pricing and no surprises, says Stewart Robinson, managing director of Full Fat Things.
E-commerce Special
Payment
Unsurprisingly, says Philippe van Mastrigt, managing director (Europe) at AdvantageCS, the future of payment in publishing is going to be largely dominated by automation, personalisation, and regulation.
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