Probably the biggest media story of 2015 was the existential threat posed to the publishing industry by the rise of ad blocking, a threat that shows no signs of going away in 2016. Tim Cain looks at the challenges posed, how publishers are responding
HOUSE by House & Garden has announced the launch of The List, an online guide for anyone seeking a creative professional to work on their home or garden.
Bauer Media’s Grazia, the weekly glossy magazine for women, has announced a multi-platform campaign with Matalan to put its exclusive active wear ‘Souluxe’ front of mind for fitness ranges in January and February.
Lineup Systems, the advertising sales platform, has announced the hire of several new resources dedicated to enhancing its Professional Services team in the US.
Ad blocking is a growing threat to online business models, and one that publishers need address. What steps are they taking to win back readers who are already ad blocking? How can the user experience be improved? What are the key implications concer
Shortlist Media Ltd, publisher of freemium women’s magazine Stylist, media agency Blue 449 and Clarins yesterday announced the arrival of ‘Year of You’ – a year-long initiative to encourage women to make time for positive life changes in 2016.
Craig Nayman, chief commercial officer for Archant, has been appointed chairman of the News Media Association’s Local Commercial Board.
ESI Media has announced an exclusive multiplatform partnership with Sky Arts, launching today, Friday, 22nd January for six months, kicking off with its new series ‘The Nightmare World of HG Wells’.
Guardian News & Media (GNM) has announced the appointment of Hamish Nicklin as chief revenue officer.
Newspaper and media group Independent News & Media PLC (INM) has announced a major deal with Lineup Systems to implement a new advertising sales and management solution.
Hearst Magazines UK has introduced Shared Spaces in the UK. A new digital advertising product which enables commercial partners to inhabit the same spaces as editorial content, Shared Spaces has been a key revenue driver for Hearst since its launch i
Bauer Media has announced an exclusive six-figure 11-week multi-platform campaign with the British Video Association (BVA) to amplify visibility of the UK home entertainment industry.
The Financial Times yesterday announced the appointment of Elli Papadaki who returns to the FT as the global head of programmatic sales.
DC Thomson has announced the appointment of Mike Barclay to the role of Head of Advertising for its Newspaper business.
Mail Brands UK yesterday announced a major new partnership with Sky Movies, which will see MailOnline promote Sky Movies’ newest film premieres.
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