First launched in November 2018, Marie Claire Edit now delivers an updated navigation bar designed to enhance user experience, shoppable editorial content that is updated daily as fresh stock becomes available, and pro styling advice straight from the fashion desk, says TI Media.
Working with more than 6,000 brands and e-tailers across the UK and Europe, including Farfetch, Selfridges, ASOS, Luisa Via Roma, Italist, NET-A-PORTER, MATCHESFASHION.com, Reiss, AllSaints and Topshop, Marie Claire Edit says it combines the best of designer and high-street looks with the expertise of Marie Claire’s fashion editors.
Operating under the strap line ‘Shop the brands you love, fashion editor approved’, the user journey for Marie Claire Edit consumers has now been made easier, with one single search bar and updated navigation links to help create a whole new look and feel for the site. The platform also continues its partnership with leading global children’s charity, Plan International UK, which is dedicated to promoting children’s rights and gaining equality for girls everywhere.
Emily Ferguson, Head of Fashion Affiliates, says: “We launched the site last year with only a few core elements to prove concept, and fundamentally understand our users. Since then, the team has spent months testing how the site interacts with Google and what elements of the platform should be developed to further enhance its potential. Following its huge success, we will continue to build on this very exciting journey of growth.”
Justine Southall, MD of Marie Claire UK, adds: “The Marie Claire brand exudes incredible trust and credibility, which clearly resonates with consumers. It is this that so successfully translates into our beauty and fashion brand extensions, and it is this that will drive the future of our business.”
