BUILDING SUCCESSFUL COMMUNITIES
Build engagement on your platform
One important decision publishers need to make is whether to build their community on their own platform or on a third party one.
Audience/circulation
BUILDING SUCCESSFUL COMMUNITIES
Publishers are taking community seriously
Successful communities need managing. You can’t just leave members to “get on with it”, because… they won’t.
BUILDING SUCCESSFUL COMMUNITIES
Create spaces online to share opinions
Creating a successful community is a great way to find out what your customers really want.
BUILDING SUCCESSFUL COMMUNITIES
Community first, magazine second
Most publishers look to build a community off the back of a publication. For Freelancer Magazine, it was the other way round.
BUILDING SUCCESSFUL COMMUNITIES
Find the right voice
The right voice gives you authenticity and enables you to build trust and engagement.
BUILDING SUCCESSFUL COMMUNITIES
Audience engagement is top priority
A community is nothing without engagement, but that engagement needs to be high quality and two-way.
FEATURE
Immediate Media’s Million Subs Challenge
The start of the pandemic saw a huge increase in subs marketing activity from Immediate Media, as the company set itself ambitious subs targets. Jess Burney explains how they surpassed those targets and how they are now looking for further growth.
News
Silicon Republic Partners With Pelcro For Subscription Services
Silicon Republic chose Pelcro to introduce subscriptions to their publication, and started using their paywall solution in September.
News
NYT open to online subscription cancellation option
New York Times said it could introduce an online subscription cancellation, after the US Federal Trade Commission said it intends to crack down on practices which make it hard for consumers to exit subscription products.
News
Outgoing Information Commissioner reflects on her work
Outgoing Information Commissioner Elizabeth Denham said she was most proud of her office's work on the Age Appropriate Design Code during her five years in the role.
News
The Big Issue launches O2 branded content campaign to help vendors stay connected
Today, O2 and The Big Issue have announced a partnership which will set up over 200 of the magazine’s vendors each month with free data plans.
News
OpenAthens Launches MyAthens Plus with CORE open access
Newly redesigned OpenAthens’ library-owned information portal MyAthens Plus has just announced its integration with CORE.
Q&A
Sustainability: 5 minutes with… Andy Webster
The climate crisis is forcing every industry to examine its carbon footprint. We grab five minutes with Andy Webster, supply chain director at Marketforce, to find out what steps the magazine supply chain is taking to make itself more sustainable.
News
InterDirect launches MagazineSupermarket
InterDirect Magazines, a trading division of the InterGo Holdings Group, has announced the launch of their latest venture, MagazineSupermarket.
News
Readly adds new titles to portfolio
Digital magazine and newspaper subscription app Readly has boosted its content portfolio with the addition of a number of popular titles across its markets over the last month.
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