ABC says it is widely recognised as a standard-setter and supplier of audited data for published media. However, they say they’ve long delivered a wide range of different assurance services spanning multiple industries, from TV measurement and digital advertising to data privacy and brand safety. In fact, the ABC stamp of trust has been used as a symbol of trust in digital advertising for nearly thirty years.
These two distinct areas of business – ABC Data and Assurance Services – are now clearly differentiated on the new website, says ABC. This ensures they can provide a tailored service for their many different clients and website visitors, easily guiding them to the information and advice that’s most relevant.
Simon Redlich, chief executive at ABC, said: “We’re thrilled to launch what we hope is a truly useful resource for those using our services or who want to know more, whether it’s a tech company looking for a bespoke audit or a media buyer looking for the latest trusted data. The scope of our work has dramatically increased over the years, and our new website clearly demonstrates how ABC is delivering trust and assurance across multiple platforms and industries.”
ABC outlined its new website highlights as follows:
- Our homepage at www.abc.org.uk provides an overview of the entire ABC business and why our service can always be trusted.
- From our Assurance Services landing page, visitors can navigate to specific areas of interest (digital advertising, data privacy, TV market, viewability, COUNTER or bespoke assurance services) and find out more about how we can help, the audit process, the benefits of having an ABC audit and how to take the next step.
- From our ABC Data landing page, users can easily access our data reports, certificates and reporting standards. There are also support sections for media owner clients, media buyers and those interested in having their media platform/s or businesses ABC-audited.
- Our marketing resources are now easy to view and access via a Marketing Support page for our Assurance Services clients and a Media Owner Support page for ABC Data clients.
- Media buyers have a dedicated page where they can source information, access or book training, and sign up as ABC members quickly and easily, plus see which agencies are already in ABC membership.
- Our News section reveals the latest updates from ABC and the industry. At the bottom of our Assurance Services and ABC Data landing pages, you’ll find news items relevant just to these areas.
- The Our History page features our company timeline where you’ll discover fascinating landmark moments, from when we were formed as the UK’s first Joint Industry Currency in 1931, to launching the world’s first brand safety audit and being selected by Barb to underpin their trusted TV measurement data.
- Our FAQs page is a great resource if you have a question or want to learn more about ABC’s business.
- The red Contact us box is available on every page, making it easy for you to get in touch or submit a question
