Q&A
LTV: 5 minutes with… Abi Spooner
How do you set your subs budget and plan your marketing activity? According to Atlas’s Abi Spooner, there is a right and a wrong way. The right way is based on lifetime value.
Audience/circulation
News
Source releases digital archive for subscribers
Photography students & enthusiasts can now subscribe to the complete archive of Source.
News
Public Notice Portal hits pageviews milestone
The local news media industry’s Public Notice Portal has hit the milestone of one million pageviews.
News
Viafoura & Poool announce partnership
The partnership aims to boost registrations and subscriptions for digital publishers.
Q&A
Consumer trends: 5 minutes with… Emma Carey
The cost-of-living crisis is changing the way people shop and what they buy. Publishers need to take these trends into account when considering the composition and marketing of their brand portfolio. Marketforce’s Emma Carey tells us more…
COLUMN
Subscriber acquisition: words of wisdom
James Evelegh picks some of the best quotes from our subscriber acquisition special feature.
News
Newsquest Media Group renew their NCS contract until 2027
PCS, a provider of publishing software, has announced the extension of their collaboration with Newsquest until 2027.
Q&A
Rewards programmes: 5 minutes with… Mike Halstead
Publishers are forever looking for ways to increase engagement and build brand loyalty. One proven way is through a rewards programme. We grab five minutes with HH&S’s Mike Halstead to get his advice on setting up a successful programme.
News
JICREG: Local news media reaches 42 Million people every month
Forty-two million people read local news media titles in print and digital every month, according to the latest audience data from JICREG, the local media audience measurement currency.
News
Byline Times celebrates retail launch
Byline Times will launch for the first time in 1,500 Independent Newsagents, WH Smiths, and Waitrose.
Subscriber acquisition
Key stages
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
Subscriber acquisition
Present & future
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
Subscriber acquisition
Suppliers spotlight
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
Subscriber acquisition
The big picture
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
MEDIA FUTURES
Getting the price right
Pricing is the cutting edge of strategy, writes Jim Bilton. The right-pricing of content-based products and services will determine the future of every media business. That is a major theme running through mediafutures.
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