News
Sam Oakley joins Jungle Creations
Sam Oakley, formerly Director of Social Creative at LADbible Group, has joined Jungle Creations as Director of Social.
Audience/circulation
News
Guardian launches marketing campaign to promote newsletter
The Guardian has launched a range of new marketing creatives to support the launch of its flagship current affairs newsletter, First Edition.
News
Readly launches new marketing campaign to shape brand identity
Readly has named fischerAppelt as their new branding and creative agency and together have just launched a new marketing campaign.
FEATURE
How do I really get to know my readers?
There is no stronger sales tool than getting to understand your readers, to envisage who the reader is and to write specifically for that person.
VIEW FROM AOP STEERING GROUP
Driving traffic: the route constantly changes
Carly Steven, head of SEO at The Sun and co-chair of the AOP Audience Development group, looks at how the task of driving traffic is evolving.
News
Journal of Australian Ceramics archive now available via Exact Editions
The Australian Ceramics Association has announced that the digital archive of The Journal of Australian Ceramics has now been completed.
News
Mats Brandt appointed permanent CEO of Readly
Readly has announced that Mats Brandt has been appointed permanent President and CEO.
News
Piers Morgan Uncensored delivers 64 million global online views to date
Content from the first week of the Piers Morgan Uncensored show has delivered in excess of 64 million online views around the globe to date.
News
The Fed criticises Reach’s margin decision
The Federation of Independent Retailers has voiced its disappointment over Reach’s decision not to include pro rata profit margins as part of increases to the cover price of the Daily Mirror & Daily Star.
News
Readly joins Virgin Red as a new partner
Virgin Red, Virgin’s rewards club, has partnered with Readly to offer members up to 750 Virgin Points and their first month free when they sign-up to Readly through Virgin Red.
News
Readly adds 160 regional newspapers to its offering
Readly has added over 160 of the UK’s regional daily newspapers to its platform as it continues to broaden its newspaper portfolio.
News
Project Wingman is given DMGT Community Awards Donation
The i newspaper’s Newspaper Sales team has chosen to donate its £5,000 prize to Project Wingman after it won the Team Award in parent company DMGT’s Community Champion Awards 2021.
News
MPP Global appoints Jeff Spies
MPP Global has appointed Jeff Spies as Head of Subscription Management, tasked with shaping and leading the delivery of their subscription management strategy and product roadmap.
News
Guild appoints Gregor Young
Guild, a platform for professional communities and networking, has appointed Gregor Young, formerly marketing technology director at the Financial Times as COO.
FEATURE
First party data strategy – have you got one yet?
With the imminent demise of the third party cookie, publishers need to focus on honing their first party strategies. This will not only enhance ad revenue but will open up a host of other marketing opportunities. And, it’s never too late to start.
1702 articles - Page 40/114
<< Back to Key Topics