COLUMN
No short cuts
James Evelegh looks at some of the main takeaways from the recent ‘How publishers can generate ROI from community’ webinar.
Audience/circulation
News
Swara Magazine now available on Exact Editions
Individual readers and libraries interested in conservation & biodiversity can now digitally subscribe to Swara Magazine.
News
Readly welcomes The Week
Readly has strengthened its news offering with The Week magazine joining the platform.
News
ACE Newspaper & Magazine Awards – winners announced
The winners of the 2022 ACE Newspaper & Magazine Awards were announced at a ceremony at the London Marriott Grosvenor Square on 12 May.
News
Sam Oakley joins Jungle Creations
Sam Oakley, formerly Director of Social Creative at LADbible Group, has joined Jungle Creations as Director of Social.
News
Guardian launches marketing campaign to promote newsletter
The Guardian has launched a range of new marketing creatives to support the launch of its flagship current affairs newsletter, First Edition.
News
Readly launches new marketing campaign to shape brand identity
Readly has named fischerAppelt as their new branding and creative agency and together have just launched a new marketing campaign.
FEATURE
How do I really get to know my readers?
There is no stronger sales tool than getting to understand your readers, to envisage who the reader is and to write specifically for that person.
VIEW FROM AOP STEERING GROUP
Driving traffic: the route constantly changes
Carly Steven, head of SEO at The Sun and co-chair of the AOP Audience Development group, looks at how the task of driving traffic is evolving.
News
Journal of Australian Ceramics archive now available via Exact Editions
The Australian Ceramics Association has announced that the digital archive of The Journal of Australian Ceramics has now been completed.
News
Mats Brandt appointed permanent CEO of Readly
Readly has announced that Mats Brandt has been appointed permanent President and CEO.
News
Piers Morgan Uncensored delivers 64 million global online views to date
Content from the first week of the Piers Morgan Uncensored show has delivered in excess of 64 million online views around the globe to date.
News
The Fed criticises Reach’s margin decision
The Federation of Independent Retailers has voiced its disappointment over Reach’s decision not to include pro rata profit margins as part of increases to the cover price of the Daily Mirror & Daily Star.
News
Readly joins Virgin Red as a new partner
Virgin Red, Virgin’s rewards club, has partnered with Readly to offer members up to 750 Virgin Points and their first month free when they sign-up to Readly through Virgin Red.
News
Readly adds 160 regional newspapers to its offering
Readly has added over 160 of the UK’s regional daily newspapers to its platform as it continues to broaden its newspaper portfolio.
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