Members of the MOJO subscription will be able to immerse themselves in the brand through their laptops, phones and tablets, exploring dynamic and interactive content such as exclusive members-only articles, archive content, early-access and first-reads, says the publisher.
Sam Gallimore, chief customer officer said, “We have successfully moved the MOJO business model away from just the traditional print subscription proposition to now providing a membership model that gives the audience expert content on any device, engaging experiences, and relevant services to get the most out of their music passion. It’s great to see this investment in MOJO and the opportunity to grow further our overseas footprint. This is the key for long term growth!”
Helen Morris, group managing director, premium, mass, celebrity & entertainment, added: “This new digital subscription package – plus the recent launch of the MOJO Record Club podcast – means we now have even more ways to talk to MOJO’s loyal fans and expanding audience of music obsessives. We’ve never been more connected with our audience and are excited to continue to develop and innovate to provide our readers with the best experiences, both on and off the page.”
