News
New research from Zephr and Digiday shows shift to subs
55% of publishers believe that their monetisation models will shift to a greater emphasis on subscriptions, according to new research from Zephr and Digiday.
Audience/circulation
News
The Sun removes plastic polybagging
This weekend, The Sun TV Mag will remove its inner plastic polybagging across the UK and Irish editions.
ADVERTORIAL
Retention Strategies - Ten Top Tips
Well thought-through and implemented retention strategies are a cornerstone of successful and profitable publishing. Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, has ten top tips for improving your retention
COMMENT
Happy Birthday LRB
As it reaches its 40th birthday, life is looking pretty good for the London Review of Books.
News
Print ABCs: “strong month” for Guardian and Observer
The Guardian and Observer reported month-on-month increases in their print ABCs for September.
News
Guardian releases newly designed Daily app
This week, the Guardian revealed its new Guardian Daily app across iOS and Android devices.
Q & A
Subs marketing: 5 minutes with… Stuart Lacey
The world of subs marketing is changing rapidly, as content consumption habits evolve & publishers look to increase reader revenues. What should publishers be doing? We grab 5 minutes with Stuart Lacey, MD of Air Business Subscriptions, to find out.
News
BPA Worldwide and Centro launch new service
BPA Worldwide and Centro have teamed up to offer a turnkey solution to deploy audience-driven advertising including audience extension and account based marketing (ABM).
News
Global Certified Media List launched by IFABC
The International Federation of Audit Bureaux of Certification has launched the Certified Media List, the first global list of more than 14,756 audited media brands from 19 IFABC member countries across the globe.
News
Samedan chooses Beeline for circ
Beeline has announced that B2B publisher Samedan has selected them to provide a single customer view of all their data and to provide an ongoing circulation bureau service.
News
MPP Global Enhances Experience Optimisation Capability
MPP Global, the creator of eSuite, a subscriber management and billing platform, has unveiled its enhanced Experience Optimisation capability.
News
BBC Gardeners’ World Magazine switches to paper wrap
BBC Gardeners’ World Magazine, published by Immediate Media Co, will be using paper wrap for mailing all subscriber copies from its October 2019 issue.
FEATURE
So, you think you are customer centric, do you?
Saying you’re customer centric is one thing, being customer centric is another. Does it show in the things you do and the things you measure? Julian Thorne identifies five characteristics of truly customer centric publishers.
SUPPLIER PROFILE - WORKBOOKS
Not using an all-singing, all-dancing CRM platform? Err… why not?
You won’t find many people who think that having a complete picture of your customer base is anything other than a good idea. So, why do many publishers soldier on without one, or make do with an inadequate CRM solution?
News
New award honours Rosemary Smith
The Data Protection Network has announced a new award – The DPN Rosemary Smith Award for Responsible Marketing – in honour of Rosemary, who died in April.
1442 articles - Page 54/97
<< Back to Key Topics