As part of the collaboration Readly is offering H&M customers a two-month free subscription for unlimited reading plus a £15 H&M voucher.
Readly reported a 69% increase in the readership of its fashion category in spring 2021 with the easing of lockdown restriction, compared to the same period last year.
“Fashion has always been a popular category amongst our subscribers. We’re seeing more people reading our wide range of titles recently as they check out the latest trends and seek a source of style inspiration. We are delighted to be partnering with H&M, a brand to share our values around inspiration and sustainability, and offer its customers the opportunity to read our broad portfolio of titles including many popular fashion titles. It’s a great fit for us.” says Rob Hanlon, Global Partnerships Director at Readly.
Readly offers unlimited "all-you-can-read" access to over 5,000 digital magazines and newspapers in one app for £7.99 a month with many UK and international fashion and beauty titles available to read.
The offer is available throughout the UK until the 13 June 2021 and running across other markets during 2021. The collaboration is the latest in a series of brand collaborations for Readly, with other partners including Samsung, English Heritage and BUPA.
You can find out more about Readly in our Publishing Services Directory.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.