Hearst’s UK digital network is made up of a number of well-known brands, including Digital Spy, Cosmopolitan, Good Housekeeping and Men's Health.
Hearst UK has chosen to partner with Taboola based on a review of its core technology offerings and will be using both Taboola Feed, a seamlessly integrated infinite scroll, and customised Taboola Widgets across its properties to increase revenues across its domains. In addition, says the company, Hearst UK turned to Taboola based on its ability to adjust its programmatic set-up in line with Hearst UK’s strict data and compliance requirements.
Taboola will drive revenue and engagement for Hearst’s UK network, as well as supporting marketing plans around promoting events, subscriptions and product sales. Taboola says it has developed a custom implementation plan for Hearst UK that would use a variety of Taboola’s products to maximise revenue opportunities, while providing a premium user experience across different geographies, traffic sources and page types.
Jane Wolfson, Chief Commercial Officer, Hearst UK said: “In a period of significant change in our industry, especially with third-party cookies and changes to Core Web Vitals, Taboola is taking a very proactive stance to ensure these challenges are addressed. We are confident that Taboola will help us continue to provide a quality user experience for our readers.”
Adam Singolda, Founder and CEO, Taboola said: “I’m thrilled to announce our partnership with Hearst UK, one of the world’s most premium content businesses. We’ve built a strong relationship with the Hearst UK team and are pleased to be true partners in their success across engagement, revenue and audience development.”
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