The Drum has reduced its dependency on print ad revenues by creating an eco-system of complementary products and services. Its publishers, Carnyx Group, join the Media Innovation Awards shortlist. Carolyn Morgan looks at what they’ve achieved.
Coals to Newcastle! Carolyn Morgan looks at how a Surrey-based publisher took a new basketball magazine to the US.
Karlene Lukovitz tracks the continuing rise of e-commerce within the offerings from major US consumer magazine brands.
You can’t read an iPad in the bath and you can’t watch a video in print, yet readers want to read and view content where, when and how they like, so an integrated well thought through multi-platform strategy is essential. Ciar Byrne looks at the evol
In compiling PPA – 100, Gill Hudson devoted a large section to “100 Great Magazine Moments” – those jaw dropping acts of editorial brilliance that have defined the medium over the past one hundred years. Yet, Gill came away from the experience, worry
B2B publishers were quick to understand the opportunities the digital world had to offer, with many successfully re-engineering their business model. Consumer publishers, who have generally been slower to grasp the digital nettle, can learn much from
David Hepworth's regular column, in the March / April 2014 issue of InPublishing magazine.
With circulations on traditional publications falling, and increasing competition for advertising, writes Carolyn Morgan, media owners need to think laterally about how to create more value from their content, expand to new markets, sell more service
Increasingly multi-national, resiliently prosperous and seeking out new growth: the UK business information sector has emerged as an altogether different beast after a turbulent few years. Joe Hames, business media manager at the PPA, looks at the fa
Digital is where the buzz is, but, for many consumer magazine publishers, print is where the money is. We all know that digital is a central part of publishing’s present and future, says Diane Kenwood, but from time to time, we do need to remind ours
The Loop breaks the digital magazine mould, writes digital publishing consultant, Adam Tinworth.
In December, Steve Auckland rejoined Metro and immediately turned his attention to the brand’s … print product! Ninety per cent of the company’s revenues come from print, and as he tells Ray Snoddy, that is where his primary focus will be during his
Motor Sport is the first publisher to join the 2014 Media Innovation Awards shortlist. Carolyn Morgan looks at the success the publisher has enjoyed with its magazine app.
Bad debt, that small proportion of advertisers who refuse to pay up, is a problem for most publishers. Screentrade’s Leslie Waller wonders if naming and shaming the culprits might be a way forward.
Anyone who claims to foresee specifically what's going to happen in the magazine media industry over the next twelve months is blowing smoke. That said, writes Karlene Lukovitz, it doesn't take oracular powers to identify major driving trends and res
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