COLUMN
InDigital
Jim Foster’s regular column, looking at the world of ePublishing, in the September/October 2014 issue of InPublishing magazine.
Product/publishing management
FEATURE
Listen more and react faster
Putting the reader at the centre of everything it does, and measuring their every interaction with the site, has helped The Student Room double its traffic in the past three years. Jack Wallington explains how the site used its own social platform to
INTERVIEW
Lorraine Hendle - interview
When a publisher has been in business over 150 years, then it’s got to be doing something right. As Lorraine Hendle tells Meg Carter, sticking to core values while at the same time embracing fundamental change, is the key to William Reed Business Med
AN APP I LIKE
An App I Like – Mr Porter
When it comes to embracing mobile, retailers have been much quicker off the mark than publishers. Matt Kelly applauds the “bold minimalism” of the Mr Porter app.
REVIEW
PPA Re_Invented – the way ahead for consumer publishers
On 22 May, the PPA held its annual conference in the open plan basement setting of B1, Location House in London. The theme of the day was ‘reinvention’ and what consumer publishers needed to do to create a profitable future. James Evelegh was there.
FEATURE
Thriving in the Community
Traditional local media is in turmoil. Latest estimates show more than 100 newspapers have closed in the last five years and others switched from daily to weekly publication. But community magazines - some still close to their kitchen table roots and
COMMENT
Hold on! Let’s stop the treatment!
Why are publishers blaming all of our ills on the digital revolution? Peter Jackson suggests there’s another major factor which has been overlooked – and there is historical evidence that magazines can find a way to bounce back.
COLUMN
Off The Page – David Hepworth on magazines and beyond
David Hepworth's regular column, in the July / August 2014 issue of InPublishing magazine.
FEATURE
Webinar Strategies for B2B Publishers
Webinars are now widely used by publishers as another means of connecting with their readership, yet it is still a relatively new format and best practice is evolving. Get the basics right, says Mike Agron, and webinars represent a real win-win, for
COLUMN
InDigital
Jim Foster’s regular column, looking at the world of ePublishing, in the July/August 2014 issue of InPublishing magazine.
RESEARCH
Planning for the Digital World
‘Planning’ and ‘Digital’ are two words which do not sit very comfortably together. If ‘digital’ is all about being agile, fast-moving, responsive, silo-busting and questioning accepted norms; then ‘planning’ feels as though it should be about order,
INTERVIEW
Nicholas Coleridge - interview
Restaurants, bars and fashion colleges are just some of the new initiatives coming out of up-market publisher, Condé Nast. Whilst brand extensions and digital development are now a primary focus, as Nicholas Coleridge tells Meg Carter, everything the
FEATURE
Digital Magazines – where are the new revenue opportunities?
With sales of digital magazines generally failing to live up to the early hype, Rebekah Billingsley asks, is it time brands started to look at alternative ways to make money beyond issue sales?
AN APP I LIKE
An App I Like – Yahoo News Digest
For Peter Houston, who is not a big fan of news feeds, Yahoo’s News Digest is like a breath of fresh air: it’s concise, colourful and kind of fun!
INTERVIEW
Ashley Highfield - interview
Former BBC and Microsoft executive, Ashley Highfield, took up his post as chief executive of Johnston Press three years ago, with a brief to expand the publisher’s digital presence. Since then, the company has undergone significant structural change
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