Abacus

At Abacus, it’s all about engagement

We help brands and communities grow revenue and deepen audience relationships through personalised offers, content and experiences across multiple channels and product sets. Our AI-enabled cloud platforms unify content, commerce, subscriptions and access control into a single, comprehensive view of the customer – powering advanced engagement for publishers, professional institutions, member organisations and brands worldwide.

Webvision Cloud – digital experience platform

Webvision Cloud is a GDPR-compliant digital experience platform that combines a professional, mobile-friendly website, an enterprise-class CMS and a market-leading audience engagement database.

Its highly configurable, out-of-the-box functionality gives organisations full control of the customer experience – from content creation and delivery to audience engagement and tailored digital communications. Content creation and curation are enhanced by Abi, Webvision’s powerful AI assistant, improving both output quality and editorial productivity.

This flexibility allows organisations to respond quickly to changing commercial models and audience expectations, without the cost and complexity traditionally associated with bespoke development or redesign.

ADvance – customer data platform

ADvance is an award-winning customer data platform designed for organisations that want to deliver relevant, engaging experiences across all content formats and devices at an affordable price point.

Highly configurable and scalable, ADvance gives organisations complete control over evolving business models, including audience data capture (forms and access control), product e-commerce (bundles and pricing), and marketing and communication channels. This enables marketing teams to react rapidly and adapt to changing commercial requirements.

ADvance captures personal, demographic, transactional and behavioural data in a single central repository. Using powerful AI tools such as propensity scoring and churn prediction, it ensures the right message reaches the right customer, in the right format, at the right time.

Market intelligence platform

In a world awash with data, smart publishers can unlock significant commercial value by transforming raw information into actionable market intelligence.

Abacus’ market intelligence platform (MIP) combines best-of-breed elements of the Webvision publishing platform with Microsoft Power BI’s class-leading analytics to provide a clear route to data monetisation. With built-in subscription management, access control and entitlement capabilities, the platform supports every stage of market intelligence product development from presentation to monetisation.

Bureau services

Abacus also offers a comprehensive range of cost-effective subscription management and fulfilment bureau services, including account management, customer service, database management, circulation marketing consultancy, and ABC and BPA audit management.