Independent podcast company Acast has announced The Telegraph and its roster of news, investigation, interview and sports podcasts has joined its platform. Acast says it specialises in matching podcasts with listeners and advertisers.
The Telegraph is one of the world’s oldest and most well-respected news organisations. It is known globally for its broadsheet daily newspaper, The Daily Telegraph and its multichannel online news outlets. Its podcasts include the daily shows The Two-Minute Briefing and Ukraine: The Latest, alongside long-form interview series Off Script and news and views podcast Planet Normal.
Acast says The Telegraph will work closely with its team on podcast growth, development and strategy, which will include developing subscription offerings with Acast+ Access.
Sam Shetabi, creator network director, Acast UK: “Acast is now home to every major news publisher in the UK with the Telegraph joining the BBC, News UK (The Times, TalkSport), The Guardian, The New Statesman, The FT, Tortoise Media and The Economist. This is a huge opportunity for advertisers and brands to support world-class journalism and align their brand messaging with millions of listeners daily.”
Mike Adamson, chief product officer, The Telegraph: “We are thrilled to be joining Acast, and this new collaboration comes at an exciting time for audio at The Telegraph. Our award-winning podcasts are a great way to bring in new audiences and bring our existing audiences closer to our journalism, which is why we are putting significant investment into our podcast production capabilities for 2024 and beyond. Acast will be an important partner in ensuring we reach millions of new audiences and attract advertisers who want to align with our quality content and discerning listeners.”
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