Reach says the partnership marks the first sponsorship deal it has struck for one of its Reach Studio productions, since the combined editorial and commercial team launched earlier this year.
The original series launched to coincide with the tournament, seeing hosts Brown and Haroon discussing all things Euro 2024 with guests including Danny Rose and ex-England masseuse Rod Thornley.
"We're proud to sponsor Euro Thrash at a time when football fever is gripping the nation, and it's really exciting to be working with such an influential publisher to bring it to life,” said Claire Fenton, head of trade marketing at Crown Trade. “This partnership was an obvious choice for us – we know it will resonate with our core audience and help raise awareness of high quality Crown Trade paints with even more people."
“What a brilliant opportunity to bring Crown Trade right into the heart of the year’s biggest and best cultural event,” added Nik Wheatley, from Crown Trade media planning partner Notorious Communications.
Mark Field, director of Reach Studio commented: “With authentically aligned audiences, Crown Trade is the perfect partner to give our audience of 18 million football fans complete coverage.”
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