This partnership allows advertisers to run attention-grabbing campaigns in large, responsive formats across high-quality websites at scale, says Adnami.
Schibsted Media, known for its portfolio of news sites such as Aftonbladet, Svenska Dagbladet and Omni, reaches millions of users across Sweden daily.
According to Adnami, the partnership addresses the increasing demand from advertisers and agencies for programmatic high impact display advertising inventory. This combines premium formats with premium reach to connect with relevant audiences successfully.
Jacob Scheffer, Commercial Director Sweden at Adnami, says: “We’re excited to offer an easy way for our agency and advertiser customers to activate their campaigns across Sweden’s most prominent publisher group. Advertisers and agencies want easy access to high impact formats and premium inventory to run programmatic campaigns at scale, and this collaboration helps address that demand. The partnership with Schibsted Media marks a significant milestone for Adnami as we continue our mission to make high impact advertising easy and accessible for anyone.”
Sanna Nellmer, Ad Product Manager at Schibsted Media, adds, “We're thrilled to offer Adnami as an alternative for producing our high impact formats across Schibsted Media’s domains. At Schibsted Media we aim to make things easier for advertisers by fostering strong collaborations with leading tech vendors. Adnami is one such partner, helping us deliver high-quality creatives for our shared customers.”
You can find out more about Adnami in our Publishing Services Directory.
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