This is the third phase of a campaign that began in June last year across digital only channels and was followed in September across Sky, ITV 1, Channel 4 and online. It is part of an ongoing £15 million marketing investment to demonstrate the brand’s position as the leading digital destination for buying and selling new and used cars, says Auto Trader.
The TV campaign will be on all major terrestrial and digital channels of ITV, Channel 4, Channel 5 and Sky with nearly 700 primetime appearances during the three month period of the campaign. It will be supported by regular radio broadcasts on TalkSport and Absolute, mobile and online display advertising and social media.
Nathan Coe, Group Director, Auto Trader said: “Auto Trader’s regular presence on the TV screens, during the next three months supported by the ongoing radio, digital and mobile activity, will help maintain the profile of the new and used cars offered by our dealers in these challenging times. It is expected that the campaign will generate an additional 1.4 million unique visits to the Auto Trader website and 15.5 million additional vehicle searches in January, February and March.”
