The new TV platform will dramatically boost the profile of Autocar which will have seven weekly viewings of its 30 minute TV show, says Haymarket.
Viewers will get to see the car reviews from Hormazd Sorabjee, Editor of Autocar India, who has three decades of experience, and Narain Karthikeyan, India’s first F1 racer.
Speaking on the partnership, Arnab Goswami, President - News and Editor in Chief, Times Now and ETNow, said: “We are delighted to have tied up with India’s most respected experts in the automobile circuit to launch The Autocar Show. I am sure that Hormazd and his team will make the show a one-stop destination that caters to the needs of everyone interested in the magical and enticing world of automobiles.”
Hormazd Sorabjee, Editor of Autocar India said: “We are thrilled to have tied up with Times Network which will give a huge boost to the popularity of The Autocar Show. It’s not just the fact that both ET Now and Times Now are undisputed leaders in their genres but the high energy and passion of the Times Network that motivates us to go that extra mile to deliver cutting edge content.”
The Autocar Show will review the latest Skoda Superb before any other Indian media, as well as drive the Lamborghini Hurracan to Khardung la Pass, the highest motorable road in the world.
