Bauer Media has announced its partnership with FAME*FACTORY, it says a first-of-its-kind walk-through immersive experience, launching on 1st October at Immerse LDN, located at the Excel Waterfront.
According to Bauer Media, FAME*FACTORY invites visitors to step into the spotlight and live out their celebrity dreams in a journey through the world of fame. As part of the collaboration, Bauer Media says it has activated its entertainment brands heat and Smash Hits in a guest experience, giving visitors the chance to appear on covers.
Produced by Done + Dusted—the creative force behind global spectacles like The Oscars, The Emmys, and the London Olympics Opening Ceremony—FAME*FACTORY blends red-carpet glamour with behind-the-scenes drama, Bauer Media continued. From stylists and paparazzi to green rooms and gossip, the experience captures the highs and headlines of celebrity life.
heat will be covering all the glitz and glamour from the FAME*FACTORY red carpet launch night on heatworld.com and its social channel.
Tammi Townley, publisher of heat, commented: "We’re thrilled to see heat and Smash Hits brought to life in such a bold and imaginative way. FAME*FACTORY captures the essence of what our brands have always celebrated—fun, fame, and fabulousness. It’s a chance for fans to step into the spotlight and live out their celebrity dreams."
Adrian Pettett, CEO of D + DX, the immersive theatrical division of Done + Dusted added: "Partnering with Bauer Media has allowed us to bring an authentic layer of pop culture to FAME*FACTORY. The inclusion of heat and Smash Hits adds a nostalgic yet fresh dimension to the experience, making it even more immersive and exciting for visitors."
Hamish Hamilton, creator of FAME*FACTORY, double BAFTA-winning director and co-founder of Done + Dusted, said: "I've been around fame and celebrity my entire professional life. Directing events like The Oscars, The BRITs and MTV’s VMAs has given me a red-carpet view of the crazy world around the famous. So, one day, I decided to create a show that allowed everyone to experience the celebrity lifestyle, and this is it."
The immersive experience opens to visitors from Saturday 4th October 2025. Bauer Media says, with something for everyone to enjoy, FAME*FACTORY is perfect for families, friendship groups and anyone looking for a day or night out and a shared experience that’s as entertaining as it is spectacular.
Tickets from £26 (fee applies). Click here to hear more about FAME*FACTORY and to get 20% off all tickets from 4th to 31st October.
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