Offering multiple stories, infographics, and interviews with key players, the country reports will dive deep with data-rich content critical to enabling global business leaders to stay competitive and make sound strategic decisions for the future of their companies.
The first of Bloomberg Businessweek’s country reports, which will be featured in the October 4-October 10, 2010 issue, will focus on Germany as it celebrates the 20th anniversary of the German Reunification. With more than 60 Bloomberg News correspondents in six German bureaus contributing to the report, readers will garner a local perspective through interviews with major businesses and top political leaders, case studies on prominent CEOs and companies, statistics, and unique facts. The magazine will follow with additional country reports in 2011, each of which will feature 8-16 pages of editorial content, with coordinating coverage on Businessweek.com, Bloomberg TV, Bloomberg Radio, and Bloomberg News.
“These new country reports provide us with the opportunity to focus in-depth on a single industrial country, delivering to our audience extraordinary context and perspective on the role that these nations play in the global economy,” said Bloomberg Businessweek Editor Josh Tyrangiel. “We draw on an unrivaled number of locally-based journalists—more than 2,300 news and multimedia professionals in 146 bureaus across 72 countries—giving us the scale and resources to bring readers rare access to the CEOs, CFOs, dealmakers, industrial leaders, and politicians of these leading countries.”
Bloomberg Businessweek President Paul Bascobert said, “Our country reports are the result of an editorial team entrenched in the local market, living and working in the countries and cities they are covering, combined with the global resources of business data and access to business leaders. This distinct expertise makes our country reports a unique opportunity for advertisers to gain the attention of our audience of global business-decision makers through deep, richly-reported content that no other outlet can offer.”
The first in the Bloomberg Businessweek series of country reports will appear in the October 4-October 10, 2010 issue, on newsstands October 1st. Additional content can be found on Businessweek.com, Bloomberg.com, Bloomberg TV, and Bloomberg Radio.
