The new publishing agreement will allow Bloomberg Businessweek to expand its reach in one of the fastest growing economies in Europe.
Bloomberg Businessweek Polska will be published every two weeks and will feature content from Bloomberg's 2,300 journalists worldwide, including its Warsaw, Poland bureau. It will include locally-focused business and financial content produced by Point Group Business Unit, a subsidiary of Platforma Mediowa Point Group SA. Michal Kobosko, project manager at Point Group Business Unit, will serve as editor-in-chief of Bloomberg Businessweek Polska.
According to the company, this partnership further demonstrates Bloomberg's commitment to global reach and continued growth. The global edition of Bloomberg Businessweek posted a 49% increase in advertising pages year-over-year in the first quarter of 2011 (according to the Publishers Information Bureau) and the addition of 37,000 individually paid subscribers in the second half of 2010, which was up 7% versus the prior year (according to the Audit Bureau of Circulation). In April 2011, the magazine launched its first iPad app to positive reviews from influential business and technology media outlets such as Tech Crunch and Business Insider and from users, who give the app an average of 4.5 out of 5 stars in reviews on the iTunes store. This kind of momentum supports research that readers and advertisers around the world are embracing the relaunched Bloomberg Businessweek, claims Bloomberg.
"The magazine will extend Point Group’s portfolio to include a creative business magazine that fits perfectly with the development strategy of PMPG as a publisher," said Michal M. Lisiecki, Platforma Mediowa Point Group SA president. "By launching Bloomberg Businessweek Polska, we are going to provide our readers with business information of the highest quality and our partners with an attractive channel through which to communicate with the market.”
"By working with Point Group, we will produce a Polish edition that will provide readers insight into the local and global marketplace and provide advertisers a way to reach an influential audience of business and financial professionals in Poland," said Bloomberg Businessweek President Paul Bascobert. "We are pleased to be working with a dynamic publisher like Point Group."
“Our goal is to combine Bloomberg Businessweek's global influence with the local analysis offered by our Polish journalists and editors," said Kobosko. "We believe that the Polish market will welcome a magazine that delivers insight and analysis of developments and trends in the larger global economy as well as in Poland."
“Bloomberg is committed to growing the Bloomberg Businessweek brand in Poland and in other key business centers in order to extend our reach to the most influential audiences,” said Jonathan Foster Kenny, Vice President and International Sales Director for Bloomberg Businessweek. “This agreement with Point Group Business Unit will allow us to build an outstanding localized product for the growing business and financial sector in Poland.”
