Previously Director, Customer Success at Marketing Evolution, a New York-based provider of marketing measurement and optimisation solutions, Taylor has extensive experience in market research, team leadership, customer service and strategic planning.
She will be focused on client relationships, travelling frequently to ensure a presence on the ground, and in the relevant time zones.
Mikael Larsson, Co-Founder, Brand Metrics, explains: “We are delighted to welcome Taylor as we continue to experience strong interest in the US market. A highly focused professional at all times, Taylor leaves no stone unturned in her efforts for clients. As Brand Metrics continues to expand, Taylor will take on new American clients in this market so ripe with potential, hiring and training a team on the ground.
“At Marketing Evolution, Taylor started as an intern and rapidly worked her way up to director level. She shows relentless attention to detail and urgency in execution in all that she does - all whilst managing multiple accounts simultaneously and leading cross-functional teams, providing actionable research insights and recommendations that tie to measurable client value.”
Taylor adds: “The US market is showing strong appetite for insights which can help quality publishers to prove, unequivocally, their value; while this new availability of brand measurement - driven by Brand Metrics - is strengthening the hand of quality publishers. I see Brand Metrics as the long-awaited ‘Robin Hood’ of measurement. With multiple clients on board already, I can’t wait to share this game-changing methodology with new partners in the US. This is all about giving a voice back to the publishers - a third-party, data-driven voice.”
Brand Metrics enables publishers to prove the effectiveness of campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale – regardless of campaign size and cost, says the company.
You can find out more about Brand Metrics in our Publishing Services Directory.
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