The creative objective, says the company, was to design a refreshed identity to support the development of the organisation.
Created by Logic Design, a website design agency in Bury St Edmunds, the subtly updated logo has been created to be more adaptable in print, digital and social media channels.
Allison Berry, Joint Managing Director said: “The traditions and reputation of the business have stood us in good stead through some difficult times over the years.” She continued, “It was felt we shouldn’t stray far from the current branding – just refresh it slightly and bring it up to date.”
Ancient House says it has invested heavily to ensure their offering is appropriate in an ever changing business environment; and the introduction of the strapline ‘Web & Sheet-Fed Printers’ clearly states what the company offers to customers.
Michael Underdown, Joint Managing Director explains: “In an increasingly fragmented market place we felt it important to drive home exactly what we offer. There are few printers still around offering both capabilities so we wanted to highlight the fact.”
The refreshed branding is further supported by a newly designed website.
