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Build Lord Nelson’s HMS Victory

De Agostini has announced their first National launch for 2010 - Build Nelson's HMS Victory - which will go on sale on Wednesday 17th March 2010, supported by a £700,000 media campaign.

The announcement from De Agostini says: “This collection builds up to a 1:84 scale detailed model of one of the world’s most famous ships. The model comes alive with the addition of the ship’s crew, all individually modelled to represent intense activity in the heat of a naval engagement – complete with Admiral Nelson at the helm.

Every weekly issue comes with new elements of your model, including the wooden hull pieces, metal cannon and all the sails and rigging. You’ll also receive detailed, historically authentic die-cast figures of the officers and crew of the Victory to help recreate the dramatic battle scenes of Trafalgar.

The accompanying magazine gives detailed modelling instructions as well as background on the Golden Age of Sail – famous battles, powerful ships and the lives of the world’s most famous commanders.

Partwork launches create a valuable revenue stream for the newstrade and we are confident that the loyal audience for this collection will generate regular revenue and footfall for retailers.

In order to maximise sales retailers are advised to display Build Nelson's HMS Victory in a prominent position near front of store.”