The CEO of Business Insider, Barbara Peng, has announced that Jeff Rabb is joining as chief product officer.
Jeff moves to Business Insider from The Atlantic, where he was a part of the leadership team that transformed the business, surpassing 1 million subscribers and achieving profitability last year, added Business Insider.
As chief product officer, Jeff led a large cross-functional group across product, engineering, design, data, and more. He also launched Atlantic Labs, a space dedicated to AI experimentation, where his team quickly shipped a range of new tools.
Business Insider says Jeff's background in start-ups makes him innovative, fast-moving, and exactly what it needs for the next phase. He is known for being unflappable, strategic, and sharp — someone who inspires the best in a team to drive real progress. He will bring together all three legs of the stool — editorial, business, and product & tech, continued Business Insider — to create a sharpened product vision, accelerate smart use of AI, and build up the start-up muscles that helped Business Insider become what it is today.
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