Collingwood Advisory, a scaleup and corporate finance advisory firm, has announced the sale of Aging Media Network, a digital media platform focused on the senior care and behavioural health industries, to WTWH Media. Collingwood says it advised Aging Media Network on the sale of the business.
Aging Media Network’s portfolio includes online publications, webinars, events, and industry reports, providing coverage and insights into the senior care and behavioural health sectors.
The integration of Aging Media Network into WTWH Media will allow for expanded editorial coverage, increased event offerings, and the development of innovative marketing solutions tailored specifically for professionals and providers working in the senior care and behavioural health industries. The combined entity will continue to foster industry connections, promote thought leadership, and facilitate collaboration across the healthcare sector.
"I am incredibly proud of the journey the team at Aging Media Network has taken and the brands we’ve built. This partnership with WTWH Media marks an exciting new chapter and will allow us to leverage their expertise and resources to further expand our reach and deliver even greater value to our audience and marketers. Together, we will continue to be at the forefront of providing essential news, insights, connections and marketing services in the senior care and behavioural health industries," said George Yedinak, Executive Vice President of Aging Media Network.
WTWH Media is a digital-first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences of executives and practitioners. The company serves three core industry verticals including Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality.
"We are thrilled to welcome Aging Media Network into the WTWH Media family," said Scott McCafferty, CEO of WTWH Media. "Their expertise and dedication to providing top notch coverage in the senior care and behavioural health industries perfectly complement our existing portfolio. This acquisition will enable us to deepen our engagement with healthcare professionals and provide them with comprehensive resources to stay informed and succeed in this rapidly evolving landscape."
Daniel Pitchford, CEO, Collingwood Advisory says: “We're delighted for George, John and the entire Aging Media Network team. When you get to meet a lot of media businesses as we at Collingwood Advisory do, you really know when you meet the standout, category shaping, market leader - and that is exactly what we realized when meeting George and John.
“They’ve built a brilliant business, in a very high value and high growth market, and they’ve done so by staying true to their core principles of serving their audiences with best in class content through a quality first approach.”
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