This alliance will create a unique branded beauty destination, capitalising on the authority of the Glamour beauty editorial and the reach of Glamour.com, say the publishers Condé Nast.
Jo Elvin, Editor of Glamour, remarked, “We devote more pages to beauty than any other magazine and our readers are as passionate about it as we are. The democratic nature of beauty products reflects our winning formula of feel-good attainability with luxury values. The Glamour Beauty Boutique will allow us to grow the relationship with our reader even further.”
Jim Buckle, COO of feelunique.com, commented, “We are delighted to be collaborating with Glamour to create the Glamour Beauty Boutique. Glamour is respected and trusted amongst women and beauty brands, making this move into retail a natural evolution. Feelunique will bring its expertise in beauty ecommerce to this exciting partnership, ensuring that Glamour’s readers will have the very best beauty shopping experience available, accessing the UK’s widest selection of products, to discover the ones that suit them, to look and feel their best, in their own unique way.”
Jamie Jouning, Publishing Director of Glamour added, “The partnership not only provides our audience with a relevant and extremely useful shopping service but also establishes an exciting new revenue stream for the Glamour brand. The credibility of Glamour’s beauty editorial in tandem with feelunique’s expertise in the beauty ecommerce space is the perfect combination - we are looking forward to bringing this symbiotic partnership to market in early summer 2015.”
feelunique.com was founded in 2005 and is Europe’s largest online award winning premium beauty retailer. An official retailer carrying over 500 of the world’s leading beauty brands from cult classics to cutting edge exclusives, says Condé Nast.
