The edition launches on WeChat on 10 December, for fashion industry professionals to help them understand China’s impact on the global market landscape, including more than six million fashion professionals in the country, says Condé Nast.
Vogue Business in China debuts as a new addition to Vogue Business, which launched online in January 2019. The media title reaches an audience of senior professionals across 39 markets worldwide, and is on track to gain 100,000 newsletter subscribers in less than a year, says the company. This China addition builds on the mission to provide professionals and decision-makers with a global outlook by offering deep analysis and insights on Chinese consumer behaviours, industry news, cultural shifts and market trends. According to the publishers, key areas of editorial focus are:
* Daily news and analysis of trends across the fashion industry, from design and manufacturing to marketing, distribution, show production and talent search
* The impact of broader global market dynamics, from climate change to geopolitics
* Cultural patterns and shifts that will impact retail and vice versa
* How technological and scientific advancements will shape the way products are produced, marketed and sold
“After the successful global launch of Vogue Business, we are excited to start this Chinese-language community for our readers in China, the world's most important fashion and luxury market. For professional readers, we want to be the definitive source to understand regional and global trends across the fashion, beauty and luxury industries and what they mean for the success of Chinese businesses,” commented Wolfgang Blau, Chief Operating Officer & President, International, Condé Nast.
Based in Shanghai and working in close consultation with Vogue Business headquarters in London, Vogue Business in China taps into Condé Nast’s market perspective. The new title will serve to support the dynamic and growing fashion, beauty and luxury industries in China - which accounts for 33 percent of the global market, and is expected to climb to 41 percent by 2025 (2019, BCG). In addition to being one of the most important consumer markets, China is strongly embedded in the global fashion industry as the world’s largest textile manufacturer (2018, Statista).
Condé Nast has a strong presence in China with eight media brands. The new platform will harness this local expertise and perspective in addition to insights from 31 market editorial teams - from Paris to Madrid to Mumbai - and the global network of brands – Vogue, GQ, Condé Nast Traveller and AD – fashion and luxury experts, industry leaders and business partners.
“Vogue Business in China’s content is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make decisions that will grow and future-proof their businesses and careers,” said Imin Pao, Editorial Director, Vogue Business in China.
Vogue Business aims to help audiences understand the new forces shaping the industry’s future. The title will look to broaden its influence through a number of new avenues beyond delivering news - including workshops, an annual report, bespoke content and partnerships. It will partner exclusively with LinkedIn China, and collaborate with Boston Consulting Group (BCG) and IPSOS through strategic partnerships.
It will, says Condé Nast, mirror the Vogue Business brand philosophy by not being accountable to advertisers, brands or sponsors but only to the audience it serves. Vogue Business in China will operate with an editorial and commercial team of China market experts that will be advised by the Vogue Business team located in London.